It is a luxury bubble nestled within the vast concrete halls of the Geneva exhibition center, between the motorway and the airport.
But once through its doors, the outside world no longer exists.
Throughout the week, more than 40,000 visitors, including Asia, discover the 2023 vintage of 48 of the greatest watch brands.
Here, the Swiss banking crisis, war or inflation do not seem to have any effect on the passage of time, which sells very well.
But if watchmaking luxury displays an insolent health, according to the aisles of Watches and Wonders, the time seems to be for a certain form of sobriety and elegance, at the antipodes of ostentatious luxury.
Having become a direct accessory to a look, freed from any purely utilitarian constraint, the timepiece is transformed into a style wardrobe.
It remains to convince the amateurs…
joins forces with legendary mountaineer Reinhold Messer, the first to have climbed the fourteen highest peaks on the planet.
The brand to…
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