She's the elephant in a china shop.
She is Bridget, the latest girlfriend of Greg Hirsch, eternal cousin a bit simpleton of the Roy family.
A newcomer to the cast of
Succession
characters - whose first episode of season 4 aired on March 27 - Bridget found nothing better than to show up at the birthday party of Logan Roy, one of the men the richest in the world, accessorized with an extra-large Burberry tote.
A "ridiculously large"
,
"monstrous"
,
"gargantuan"
bag
, fulminates Tom Wambsgans, the son-in-law of the media magnate ready to do anything to stay in favor with the latter.
But why so much hate?
For any neophyte, the bag in question - a tote covered with the famous plaid pattern of the British house, worth 2,890 euros - is a luxury accessory like any other.
But for the 1% of the ultra-rich of this world, of which the Logan family is a part (and of which those who gravitate around hope to be part) -, it is synonymous with a cruel lack of taste.
"We're not in a damn Shake Shack
(American burger brand, editor's note)
"
, hisses, furious, Logan Roy's assistant in the ear of cousin Greg, more sheepish than ever.
By wearing it, Bridget thought she was sending a signal: that of a woman capable of spending nearly 3,000 euros on a signature bag, and therefore worthy of joining the
The full Roy family for season 4 of HBO's "Succession"
Only then, at the Roy's, luxury is above all a matter of discretion, and the price is never a subject.
Whether it's Kendall's, Shiv's, Roman's or Logan's dressing rooms, the less recognizable the garment, the more luxurious it is.
This is the concept of
quiet luxury
, a sober luxury, devoid of any logo, which whispers more than it shouts.
A hyperluxe, in short.
It's The Row, Loro Piana, Brunello Cucinelli, Tom Ford or Maison Margiela.
That Burberry is one of the historic houses of the luxury industry, the Roys don't care: they evolve in a hushed universe, where you don't wear a bag since you have enough staff to carry shopping - besides, you never do the shopping yourself.
Anti-inclusive in essence,
Succession
is never so cruel – and therefore, so addictive – as when it pits the Roys against the rest of the world, which will never be like them.
The bag doesn't matter.
