"We wanted to create the playground for
to play and as they have a good time playing, their communities will have a good time and the base will grow..." This is how Oriol Querol, the general director of the Kings League, expressed himself in
dedicated to the phenomenon and broadcast by TV3 the night of the final of this league.
Then they broadcast the competition on a delayed basis.
Catalan public television is surely the traditional medium that most quickly wanted to adapt to the new reality.
For weeks in different programs they have been incorporating content.
They had previously opened up to the world of
, hosting connections to Gerard Romero and his Jijantes Futbol Club live broadcasts after Barça matches.
are much more important concepts than football to understand the Kings League phenomenon.
To the list, or dictionary, of basic concepts we should add others such as video games,
, cards... The Kings League final has supposed, above other considerations, the emergence of a massive reality unknown or little known to the most of society.
A reality that is not new and that does not necessarily have to do with sport.
It has to do with the interests of a part of society that does not usually appear in the traditional media.
A part of society that has other interests, other practices, other ways of relating...
They insist on the generational component, on the age of the people, and it has to do with it.
There are young people, and not so young, who have found what interested them on
… There are young people, and not so young, who have found on these platforms the place from which to create different types of content, a place to meet, a place to interact with people who have become their references. The Kings League has been the perfect storm that has united all these components and it has been something surprising and disconcerting for those who did not know this world or were not interested in it.
Filling the Camp Nou and getting millionaire audiences is something of an assault on adult power that does not attend to, does not consider, or directly disregards what these sectors of the population do.
Javier Tebas, president of the League, began by despising the Kings League and considered filling the Camp Nou as a response to this power.
And Javier Tebas changed his speech.
Much can be questioned about what we see in these live shows and in their shows.
In university classes it is easier for a student to cite a macho
as a reference than an article read in a newspaper.
A society must be able to meet and talk about what happens to it, we will not achieve it by being in our respective bubbles.
Getting out of them and talking, about what you like and what you don't, maybe it helps us find ourselves.
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