Pascal Demurger, the managing director of the mutual insurer Maif, announced Thursday that he is a candidate for the co-presidency of the Impact France Movement, which intends to carry the voice of companies committed to the field of the social and solidarity economy (ESS), confirming information from the La Lettre A media. "
The voice of entrepreneurship very concerned with ecological and social issues must be much stronger than it is today
", explained Pascal Demurger, displaying his ambition to make the movement "
the representative of all companies, including very large ones, as long as they are sincerely committed to these issues
".
To do this, the interested party will present a candidacy for the presidency for the period 2023-2026 in pairs with Julia Faure, co-founder of the responsible clothing brand Loom, during a dedicated board of directors on April 4, a-t it detailed.
Until now, the movement, which claims 1,200 members, was co-chaired by Eva Sadoun, president and founder of the crowdfunding platform Lita.co, and by Jean Moreau, co-founder of the company fighting against food waste Phenix.
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“Need for a plurality of representations”
The candidate pair intends to bring eight new members to the movement's board of directors, which will have a total of 29 members.
Among the new members will notably be Jean-Pierre Farandou, boss of the SNCF, Marie Guillemot, president of the management board of KPMG France, Stanislas Niox-Château, founder of Doctolib, Frédérique Giavarini, general manager of Nature & Découvertes and Adrien Geiger, general manager of the L'Occitane brand, confirmed Pascal Demurger.
“
I want to mark a form of change by bringing in companies that are fairly representative of what we want to do with the movement.
These are companies that were not present yet, larger in size and at the same time irreproachable in terms of the level and reality of their commitment
, “said Pascal Demurger, while ensuring from the outset that he did not want to compete with the Medef.
"
Today there is a need for a plurality of representations, with nuances, sensitivities, even different objectives
", adds the leader, specifying that his project is seen with a good eye by the current boss of Medef Geoffroy Roux de Bézieux.
The decision concerning the renewal of the co-presidency will be taken on May 24 during the general assembly of the Mouvement impact France.