In 1990, Rado created the Ceramica, without doubt one of the most emblematic square watches in the history of watchmaking.
A square shiny black design recognizable at first glance, and the horological symbol of an era.
Thirty years later, its innovative injection molding technology enabled Rado to create another square monobloc case, that of the True Square.
A strictly scratchproof watch.
"When we see the skill within our factories for the production of ceramics, but also the level of our movements, we are very proud to offer very premium pieces at an affordable price, between 1,000 and 5,000 €,
summarizes Adrian Bosshard, Chairman of Rado.
Look at the new Captain Cook High Tech Ceramic, it looks aesthetically like titanium or steel while it is plasma ceramic with all its advantages.”
Visiting the factories and workshops of Comadur and Rado in Switzerland takes you on a journey through time.
Destination the near future: cutting-edge engineers…
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