New battle in the war against inflation.
While Michel-Edouard Leclerc was reluctant, at the beginning of March, to the idea of launching an anti-inflation basket, now his brand is finally offering one in turn.
Monday morning, at the microphone of Yves Calvi on RTL, the president of the strategic committee of the E.Leclerc centers, announced to block the price of 979 products until June 30.
The products concerned are those of the Eco+ brand, the brand's entry-level brand: "
those that sell the most
", judges Michel-Edouard Leclerc.
Supposed to cover all consumer needs, these are both food products (fresh, groceries, drinks) and hygiene or cleaning products.
“
The increase in any of these 979 products will not be impacted by consumers during purchase and will be absorbed by the brand
,” explains E.Leclerc in a press release.
This decision would respond to ever-increasing consumer demand.
Indeed, the Eco+ brand “
represents 30% of the first price market in France, very favored by the most modest households
”, explains the brand.
The context of loss of purchasing power further reinforces the attraction of French people for distributor brands.
E.Leclerc thus welcomes the good results of Eco+ which “
attracted 600,000 new customers in 2022 and experienced growth of more than 30% at the start of 2023
”.
For Michel-Edouard Leclerc, it is "
a landmark
to which “
all the buyers who bought the big brands, now very expensive, drift
”.
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Regarding branded products, their prices should continue to inflate.
To date, food products have risen by 18%, but by "
July August
", inflation could reach "
25%
" alarms Michel-Edouard Leclerc.
Until now, the new increases have not yet been passed on to the products of Leclerc stores, assures the president of the strategic committee.
This would explain “
a 30% gap
” between the discount brands and the others.
In addition,
"Leclerc is committed to being the cheapest on everything else"
, a declaration by Michel-Edouard Leclerc supported by an online price comparator.
