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Cars and alcohol: Tesla now also sells beer from Berlin

2023-04-05T16:02:28.311Z


Tesla not only produces electric cars in Berlin. The US carmaker now also offers fine beer, the price of which should even startle regular customers.


Tesla not only produces electric cars in Berlin.

The US carmaker now also offers fine beer, the price of which should even startle regular customers.

Berlin/Munich - Tesla is now successful in the automotive sector and is in the black.

The US car manufacturer no longer only produces electric cars at home, vehicles with electric drives are also assembled in China and Germany (Berlin-Brandenburg). 

But it doesn't stop there: the electronic pioneer also wants to make money with beer and offers a special malt drink for sale.

As the name "GigaBier Limited Edition" already suggests, the alcoholic beverage is a limited product, which could therefore quickly be sold out.

GigaBier from Tesla: Berlin brew "according to the German Purity Law"

The brew can currently still be ordered on the car brand's website: The GigaBier builds "a bridge between Cybertruck and the 500-year tradition of brewing beer according to the German Purity Law," enthuses Elon Musk's company.

The company mogul recently warned again about the effects of artificial intelligence, and one of Apple's co-founders agrees.

All of humanity is at stake:

The proud price for the Tesla beer, which is only available in a pack of three (0.33 liter bottle), is 89 euros.

The offer even puts the prices of the Munich Oktoberfest in the shade.

Tesla sells beer from Germany - not the first alcoholic drink

The ingredients for the exclusive Tesla beer: water, barley malt, yeast and a so-called "cyber hop" - an ingredient about which more detailed information does not really appear, even with extensive research.

The special beer is brewed in the capital Berlin, but is distributed by the Dutch brewery BrouwUnie. 

Tesla's beer plans had been in the drawer for a long time before they were actually implemented.

As the portal

Efahrer.com

describes, a legal dispute prevented earlier implementation of the marketing measure.

The electric car manufacturer from North America used to offer its own tequila, but not in Europe.

(PF)

Source: merkur

All news articles on 2023-04-05

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