In the 19th century, Guerlain created the first modern perfume, marketed as a way for women to enhance their natural scent and express their femininity.
Since then, perfume has become a main component of women's beauty routines, and it has been used to create different moods and convey different emotions, and even now different
perfume smells can evoke different feelings and moods, and the choice of perfume can reflect a woman's personality and mood.
Floral scents are often associated with femininity, as they are sweet, delicate and romantic.
Citrus scents, on the other hand, are fresh and energetic, while musk scents are sensual and seductive.
And she flew, and she flew - on herself: the freedoms of Generation Z women
"I'm a lawyer who wants an intelligent man, but they claim I'm 'too worth'"
Noya is right, Dor's faces would break any woman's spirit
However, the relationship between perfume and femininity can also be problematic.
Perfume marketing often reinforces traditional gender roles and stereotypes, with women portrayed as objects of desire and men as the active pursuers.
Perfume ads often feature hypersexualized images of women, which can reinforce harmful beauty standards and perpetuate gender inequality.
Get the marketing phrases that accompany the perfumes we purchase:
GOOD GIRL BLUSH, Man Rain Essence, ALIEN GODDESS (Photo: Image Processing, Walla Sheee)
ALIEN GODDESS
"A universal call to all women to embrace the unusual, the extraordinary. Mugler celebrates with its new Intense Eau de Parfum, which gives the golden fragrance even more extraordinary powers. Richer, warmer, with amber notes , the power of Alien Goddess' olfactory stamp rises and increases to spread even more light and kindness to the world. The goddess is now united with her golden flower, a symbol of grace and kindness. Mugler's perfumes break conventions, cultivate excess and inspire us all to become exactly who we want to be A new, increased power, sent to contribute to an optimal and optimistic future. Price: NIS 589
Man Rain Essence
A refreshing and invigorating eau de parfum that joins the Men's Perfume series from Bulgari - masculine fragrances that harness the infinite power of nature.
The essence of the Man Rain Essence fragrance is an invitation to experience the power of the natural phenomenon - the rain with a fresh and invigorating mineral signature.
Rain is the overwhelming feeling that allows everyone to instinctively grasp the shifts and movements of nature, to experience how everything goes into motion - and as soon as the rain comes to an end - comes new beginnings.
Each rain leaves its mark, with a trail of liberating change, transformation and inner movement.
Inspired by the revitalizing power of rain, men naturally feel in their element, ready to embrace change and be an active part of it.
Price: NIS 499
GOOD GIRL BLUSH
The new fragrance joins the iconic Good Girl perfume series with softer and more romantic elements than ever.
The fragrance adds a blush to life with a bold explosion of complementary contrasts that create a powdery floral fragrance as an expression of romantic sensuality, and reflects the feminine duality: the woman who is both strong, empowered and sensual and at the same time also soft and romantic.
The iconic stiletto shoe of the GOOD GIRL series as a symbol of feminine power is painted in a soft pastel pink that symbolizes the powdery and romantic fragrance notes.
Price: 365 NIS
Aqua Allegory - Harvest, BEAUTIFUL MAGNOLIA L'EAU, Invictus Victory Elixir (photo: photo processing, Walla Sheee)
Aqua Allegoria - Harvest, Guerlain
MANDARINE BASILIC is the bitter sweetness of a mandarin picked before it is ripe.
The tangerine, a citrus fruit from the sunny province of Calabria in Italy, offers a palette of aromas with subtle nuances.
In Mandarin Basil Harvest Harvest, the tangerine fragrance is from a special variety, the Marzolo, which is picked before ripening.
Together with notes of basil and green tea, the result is a unique and energetic bittersweet fragrance.
Up to 95% ingredients of natural origin*.
Price: 667 NIS
Joe Mellon London DARK AMBER & GINGER LILY
in the Cologne Intense series - a collection of 9 rich, deep and intense fragrances inspired by rituals and traditions. A fragrance born inspired by a ritual made in Japan, black and sensual cardamom wrapped in a refined lily flower, a fragrance with contrast Complementary. Price: NIS 730
BEAUTIFUL MAGNOLIA L'EAU
A new fragrance in Estee Lauder's iconic Beautiful perfume series, an intoxicating blend of magnolia and lavender with creamy amber and luminous musk, draws you into an eternal, sensual and romantic love story - you glow with happiness.
Your body and soul become one and let your heart open like a magnolia in full bloom.
Price: 50 ml Eau de Toilette - 295 NIS, 100 ml Eau de Toilette - 400 NIS
Invictus Victory Elixir
Invictus Victory Elixir, which symbolizes the peak of intensity of the Invictus Victory perfume series.
The Invictus Victory man is powerful and invincible designed to push victory beyond the limits.
100% vegan and 90% natural, price: NIS 380
Nightology, Libera Signorina, Gentleman Society (Photo: Image Processing, Walla Sheee)
Nightology
is an intoxicating synergy, a union in perfect harmony that stands out in its strong and unique essence, intended for true lovers of exclusivity and uniqueness.
Nautologi is the new way to experience perfume.
A world where a sensory and poetic relationship is created between the nocturnal universe, science and its fragrances.
A family of five fragrances with an extraordinary quality that awakens the senses and helps to perceive the true source of beauty.
The fragrances are all unisex and suitable for lovers of exclusivity and uniqueness that allows a personal stamp.
Price: NIS 529
Libera Signorina Signorina Libera
("Freedom") by Ferragamo spreads feelings of energy and glamor and invites all women to express their unique personality and walk their own path with courage and confidence to be who they are, beyond any fear or prejudice, to support each other and embrace the The empowering values of joy and unity. Signorina Libera, the fragrance is a musky floral gourmand blend that slowly unfolds in an enveloping crescendo of seductive and unexpected notes. Price: NIS 319
Gentleman Society
The new fragrance for men from the Gentleman perfume series, from Givenchy, is the energy that reflects the new gentleman - with their fashionable and ultra-contemporary appearance, they redefine the concept of elegance, no matter what their origin, story, age, style, personality, What brings them together is the mindset and the new approach that characterizes them and are the inspiration for the creation of this unique and unforgettable perfume.
Sustained vetiver, woody mysteries along with vanilla absolute that makes the fragrance sensual and addictive.
They are joined by wild narcissus for elegance and sophistication and sage brings freshness.
Price: 529 NIS
JAGUAR CLASSIC ELECTRIC SKY, Olympéa Flora, LA VIE EST BELLE (Photo: Image processing, Walla Sheee)
LA VIE EST BELLE, IRIS ABSOLU LA VIE EST BELLE
A special edition refill bottle of the iconic perfume - a perfume bottle that can be refilled and reconstituted with more renewable ingredients.
In addition, a special edition of the perfume with a concentration 10 times higher than the original.
A message of happiness, more powerful than ever - a hymn to the flower that symbolizes the original eau de parfum, La Vie est Belle Iris Absolu increases and enhances the components that symbolize its success: the iris, the olfactory stamp identified with the perfume, now comes in a concentration 10 times higher than the original eau de parfum .
Price: NIS 359
Olympéa Flora
The new fragrance for women, from Paco Raban, captures in a bottle a powerful floral fragrance.
A bouquet of pink flowers combined with fresh peony petals, a floral fragrance, the most elegant of the perfume families.
Fresh roses and peony, sweet black currants.
Black and red currant sorbet, rose and peony, vanilla, patchouli, cashmere.
The fragrance is 100% vegan and 87% natural.
Price: NIS 440
JAGUAR CLASSIC ELECTRIC SKY
The new fragrance for the careerist man, built for thrills, who is always looking for new challenges and always on the move.
The perfume has green and fresh aromas of cleanliness, with aromatic touches of sage, geranium, lavender and warm touches of amber. The heart of the perfume with touches of an aromatic green note of sage combined with geranium and French lavender.
Its base is an endless trail of vibrant amber woods with tonka poly and crystal moss for a unique signature.
Price: 99 NIS
BLACK OPIUM LE PARFUM, Y eau de PARFUM intense, LoveMe THE SILVER PARFUM (Photo: Photo processing, Walla Sheee)
BLACK OPIUM LE PARFUM
More mysterious, powerful and captivating than ever, the alpha heroine leads her group of friends, all dressed in black, in an epic new chapter in the history of Yves Saint Laurent's Black Opium - ultra-edgy wanderings in the glittering lights of the urban night , from the heights of a penthouse in a skyscraper tower to a round and domed roof in sparkling red, draws energy as she sprays herself with Black Opium, which turns the day into the most exciting night.
Price: 409 NIS
Y eau de PARFUM intense
Yves Saint Laurent presents a new intense interpretation of its scent icon: Y Eau de Parfum Intense.
A woody fern that increases the strength of Y's olfactory signature, a new interpretation of the iconic perfume that presents fresh and aromatic blue notes of juniper seeds and diva lavender, with deep, resonant, sexy patchouli and intense cedarwood in a deep blue bottle.
A perfume for a man who feels the powerful intensity.
Y Eau de Parfum Intense expresses an exciting moment in the saga of the Y man, a fearless experimenter who lives at his own pace, and a sensitive artist who also lives to create.
Price: 449 NIS
TOUS LoveMe THE SILVER PARFUM
An elegant and sophisticated fragrance that, thanks to the petals of a bouquet of luminous jasmine flowers and delicate roses that shine in the warm sun, becomes the center of attention. Seductive musk first rises and gives way to orange mandarin and velvety peach, which in turn contribute intoxicating freshness , after which warm and charismatic deep notes of sandalwood erupt. Price: NIS 329
VERSACE DYLAN PURPLE, MY WAY PARFUM (Photo: Image processing, Walla Sheee)
VERSACE DYLAN PURPLE
The fragrance is bright and elegant accompanied by sparkling bergamot, combined with cheerful shades of freshly picked orange.
The touch of juicy pear adds a touch of modernity.
Intense fragrances of freesia (a delicate flower of the iris family) provide an explosion of intense purple color, the delicate aroma of the petals is refined by Mahonial®Pomarose® scent molecules that give a fragrance that is both airy and powerful.
Belambre® and Ambrofix™ molecules provide an elegant and vibrant shade accentuated by a scent molecule that gives a soft touch: Iso E Super and creamy cedar wood.
The Silkolide® molecule seals the fragrance with a musk note and a light fruity aroma.
Price: 269 NIS
MY WAY PARFUM
Giorgio Armani unveils the new perfume MY WAY PARFUM, opening a new chapter in the story with the motto I am what I live which is at the heart of the philosophy of the series.
The perfume captures a new vision of femininity, deep and free.
An invitation to explore new horizons and forge your own path.
A woody floral powdery perfume, MY WAY PARFUM is characterized by a contrast between a bright and sunny tuberose flower note and a royal blue iris pallida.
Price: NIS 409
Sheee
Glam
Tags
in the sky