Brand Studio for Shell
The fight against climate change continues to gain more and more relevance worldwide.
Companies that decide to measure and reduce their carbon footprint usually have a
commitment to sustainable development
and minimize the impact of their activity on the environment.
It is an essential indicator to act against climate change, since it allows to initiate actions to reduce emissions.
The measurement of the carbon footprint is an ally of the environmental management of organizations.
With the commitment to produce a more sustainable fuel, Raízen, licensee of the Shell brand, launches Shell
Helix Ultra ECT C2/C3 0W-30 Carbon Neutral
in Argentina
, the first
natural gas-based lubricant on the market.
It is very important to highlight that this lubricant helps to
reduce the carbon footprint
, offsetting the equivalent CO2 emissions generated during all stages of its processing cycle: from the extraction of raw materials, production, packaging, transportation and use, to end-of-life treatment.
The lubricant that reduces the carbon footprint and protects the engine
It is a high performance product.
Shell Helix Ultra ECT C2/C3 0W-30 Carbon Neutral
helps reduce emissions by better protecting the engine
, extending oil life and reducing fuel consumption.
One of the ways to reduce emissions is to work on the performance of the lubricant.
Shell, which has a long history of
innovation in lubricants
, brings this solution to the Argentine market, which has already been launched in the United Kingdom, Europe, India, Indonesia and Egypt.
The process is carried out through the purchase of verified and regulated carbon credits according to the international market, that is to say that for each liter of Shell Helix Ultra ECT C2/C3 0W-30 Carbon Neutral, 3.5 kg of average CO2e will be offset
.
If the annual sales volume of this product in the local market is considered,
the amount of emissions to be offset amounts to 2,000 tons, which is equivalent to an approximate absorption of 12,000 mature trees.
The new Shell Helix Ultra lubricant
It is a
100% synthetic
lubricant with low-ash additives designed for light-duty Diesel, Nafteros and gas vehicles equipped with a particulate filter (DPF) such as the Volkswagen Amarok pick-up.
The characteristics of the cars that use the Shell Helix Ultra
Shell Helix Ultra ECT C2/C3 0W_30 Carbon Neutral is recommended for use in all vehicles equipped with a Diesel Particulate Filter (DPF
), such as Volkswagen Amarok vans and a wide range of AUDI engines.
It can also be used in those that use SAE 5W-30 or 10W-30, since it provides greater engine protection and fuel economy.
Carolina Wood, Marketing Director of Raízen Argentina, commented: "
Shell is the largest supplier of lubricants in the world and that implies a great responsibility
. According to the study prepared by Kline & Company 2022, our brand has been leading the industry for more than 16 consecutive years. globally, since it was the first company to market sustainable lubricants made from natural gas, with the objective and commitment to satisfy the needs of our customers for whom sustainability is a value that is becoming increasingly relevant in decision-making. decisions".
“All areas of the company work focused on eliminating or reducing emissions by incorporating the use of alternative energies and increasing the energy efficiency of all our operations.
With Shell Helix Ultra ECT C2/C3 0W-30 Carbon Neutral we are giving our customers the opportunity to act and contribute to this cause, offering them a sustainable consumption alternative with the first and only product with these characteristics on the market”, continued Wood. .
The product was accepted with great enthusiasm for being the first natural gas-based lubricant that works on the axis of sustainability through the compensation of the carbon footprint.
To learn more about this product, go here
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