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Why are open TV newscasts among the most viewed on each channel?

2023-04-06T02:25:54.393Z


For 72 years, they always had a place on the screen. But they managed to resist the advance of the news signals. And they knew how to update themselves and reach the podium.


It paints tempting, to open this note, the categorical phrase of

"reality kills fiction".

Or, plan B, that of

"reality kills reality"

.

Neither of the two applies this time

: the first, because there are currently no fictions and, the second, because Big Brother and his gender cousins ​​became post-pandemic stars.

But, that the forest does not cover the tree:

the newscasts do not come down from the daily podium of open TV

.

Of the seven signals,

six have informative formats in different time slots

.

And in the first three positions of each one there are at least one or two newscasts.

It is not that they have always been at the bottom of the table, far from it.

But what became a trend is that, according to the spreadsheets of Kantar Ibope Media, all the channels

have some among the three most watched, with rating averages higher than the average for that signal

.

Nelson Castro and Dominique Metzger, the new host couple of "Telenoche".

Capture TV.

Throughout the 72-year history of Argentine TV, there has never been a lack of news -

from the seed of the flash to the cycle itself

- in the programming grids.

It could be said that it was always

the key leg of the so-called silly box

.

And there were emblematic titles, such as

Telenoticioso

on Channel 7 in 1954, or

El Reporter Esso

on Teleonce in '63, or

Telenoche

that debuted in '66 on the old Channel 13, or

Nuevediario

from the '80s.

The list could be longer.

But let's go back to the focus of the 2023 newscasts.

Beyond

the good numbers they reap

(each one according to the temperature of each channel),

there is a clear evolution of the genre: they are no longer two people behind a desk with a fern

and a list of news sheets.

There are sections, there are a variety of spaces

-living rooms, kitchens, corners that invite half-tone conversation-, there is

an interesting balance between harsh reality and certain soft notes

, those that allow us to delve into other areas as journalistic as current ones, but in a context more than cruising speed.

Rodolfo Barili and Cristina Pérez, a duo with good chemistry.

And it is not that now they shine for lack of fiction: there is, despite the abundance of information in all its forms

(including social networks

, of course),

a need to understand in which country one lives, at least with a screenshot of a hour a

day

The most recent rating

Taking the list of this Wednesday the 5th, which indicates the rating of Tuesday the 4th,

in the general podium of the day two newscasts share the third step

, and from the same channel: the ranking headed by

MasterChef

(with 13.6) and followed by

Pantanal

( with 12.9),

is completed with El noticiero de la gente (goes at 1 pm) and Telefe news (at 8 pm)

, both with 11.5 points.

Already further down the table, but well positioned on the channel's grid, Telenoche -with the brand new duo made up of

Nelson Castro and Dominique Metzger-

came second, with 5.8.

In Elnueve,

Tele 9 at noon

with 4.1 (its highest mark so far this year) and

Tele 9 central

, with 3, were second and third.

América noticias

, with an average of 3, was second for its channel and, on the state screen,

TV Pública noticias

shared the third step of the podium with several, with 0.4.

Something similar happened to

RePerfilAr

, on Net TV, sharing third place with

Editing tele

, also with a 0.4 mark.

The leader: Telefe news

One of the most solid -and the most viewed daily- is

Telefe noticias

, with

Rodolfo Barili and Cristina Pérez

.

One of its most profitable keys goes through the

fixed special reports

, such as

"I present to you", "I have lived", "Heirs", "Professions", "This is how it is done"

or

"Brands"

.

And for the solvency in driving.

"Heirs", one of the segments that point to life stories.

The channel's four newscasts have varied and thematic scenarios

:

Buen Telefe

manages eight spaces,

El noticiero de la gente

has four,

Telefe noticias

has ten, and

News Staff

has three.

In March,

the monthly average for each positioned Telefe news at the top with 9.91

, followed by

El noticiero de la gente

with 9.36,

News Staff

with 8.19 and

Buen Telefe

with 3.15.

The historic: Telenoche

The central newscast of El Trece was, in February and March, the second most watched program on the channel

, behind

Los 8 escalones del million

.

And in third place was

Mediodía noticias

.

According to the audience analysis, since the last week of March

there has been a slight increase in the general average

, with respect to the previous drivers (Diego Leuco and Luciana Geuna).

And, according to the follow-up that the production does in relation to its audience, "we notice that the program

is adding an audience with the passing of the minutes, something that has not happened during the last year

."

In keeping with these times,

the newscast also modified its formula

: approximately 30 percent of its content is devoted to shows, technology, meteorological phenomena, and various color approaches, with more relaxed notes.

As for the

special reports

-a fundamental piece of the new

Telenoche-

the following stand out:

In your shoes

, by Daniel Malnatti (stories of ordinary people who survive the crisis) or

Index C

, with Martín Ciccioli, who proposes different tours of the Conurbano.

The first "Telenoche": Andrés Percivale, Tomás Eloy Martínez and Mónica Mihanovih (later Cahen D'Anvers (1966). Courtesy of Fundación TEM

The channel opens its informative record with

Arriba argentinos

, then continues with

Mediodía noticias

, in which there

is space and time for sections

, such as

Argentina, mission impossible

by Federico Seeber,

What happens in the corner of your house

(a tour by the hand of Luis Otero) or

Las cosas de la gente

, with Naza Di Serio,

a segment on viral hits, which proposes a relaxed time

.

The thematic closing of the day is in charge of

En synthesis

, a sort of summary of the news of the day that lowers the blind.

As for the scenery,

Telenoche devotes its first 20 minutes to current affairs

, presented by the two hosts from the desk, and

then the doors of the "living room" and the "situation table" open

, which is where the notes that require some support from graphs or statistics.

And it is

from where the entire team says goodbye

, with a news delivery.

Times have changed, the behavior of the viewers too,

streaming

has taken the public,

the news signals call for cable

, but the traditional way of getting information at the appointed time with the voices and faces that one chooses does not give up. .

What's more,

he gets updated and receives a medal on the podium.

And in an electoral year, in addition, he knows how to fight

.

look too

The new dictionary of Big Brother: "Hello, cousin... I hope you go away"

This will be the super Monday of El Trece, with the return of ATAV, Polka's fiction

Source: clarin

All news articles on 2023-04-06

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