Is there a more suitable ambassador than the best player in the world of football in 2022, for a start-up specialized in talent trading?
For his first investment in tech, and while several French internationals have preceded him by betting on the young shoots of French Tech, the Ballon d'Or Karim Benzema joins the Trendex platform as an investor and ambassador.
The latter claims to be a new kind of Stock Exchange.
Instead of companies and actions, it makes it possible to bet on
“talents”
.
Or more specifically, on virtual doubles of these talents, today mainly from the world of sport, and the world of entertainment to a lesser extent.
Trendex, a Franco-American start-up founded in 2021, now has 150 talents referenced on its platform.
Among them, athletes and personalities established as stars, such as NBA basketball player Rudy Gobert (the highest paid French sportsman), footballers Renato...
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