object of desire
Sensual.
assertive
Irresistibly Parisian.
It is an icon.
A star.
FAME, the captivating new women's fragrance by Paco Rabanne.
Incarnated by a true icon, the young American actress Elle Fanning, the FAME woman is the very essence of Paco Rabanne's femininity.
She as radiant, assertive and multifaceted as the eternally modern muses that she dressed the Couturier.
Jane Fonda in Barbarella.
Audrey Hepburn in Two for the Road.
Brigitte Bardot in sparkling chain mail.
Françoise Hardy in a gold plated minidress encrusted with diamonds.
Pioneers of a new era of femininity.
Still current today.
Imagine that spirit today.
Incarnated by a young, contemporary, urban, connected and extraordinarily creative woman, with an olfactory signature that is both hyper-feminine and avant-garde, in a resplendent bottle, inspired by the most emblematic creations of Paco Rabanne.
An irresistible object of desire.
THE LAUNCH OF THE YEAR
In a multi-sensory event in which you could see everything from images to the iconic designs of Paco Rabbane, Fame was presented in Argentina.
The new fragrance that embodies the most emblematic codes of the designer.
elle fanning
THE STORY: A CELEBRATION OF THE LEGENDARY STYLE OF PACO RABANNE
Paco Rabanne's designs are as innovative today as they were in 1966, when the designer launched his eponymous label in Paris with his manifesto collection, "12 Impossible Dresses in Contemporary Materials."
Coat of mail.
Hammered metal.
Assembling unconventional materials to create kinetic silhouettes, the designer's avant-garde garments subvert classic codes and explore the potential of radical craftsmanship.
This totally revolutionary vision of the woman invented by Paco Rabanne is expressed today in the collections of Julien Dosséna, artistic director of the brand since 2013. The designer has reimagined and reinvented the iconic DNA of Paco Rabanne for a new generation, linking the past with the present with the 1969 chainmail bag, her record minidresses or her bold XL Link jewels.
Today, Paco Rabanne's iconic codes are presented in a fresh and glamorous new version with an innovative and sensual fragrance, a luxurious and irresistible bottle, and a dazzling new ambassador.
THE BOTTLE: AN OBJECT OF DESIRE
The daring design of FAME, the quintessence of Paco Rabanne's avant-garde style, incorporates the brand's most emblematic codes.
As precious as an XL Link jewel.
As tempting as the 1969 bag. As playful as the ultra-modern chainmail gown worn by so many icons before her.
Because to refer to FAME, it is feminine
It is made of metal, the designer's signature material.
He wears the dress with silver discs.
She even has piercings, which is a bit subversive.
And some black glasses, an iconic accessory of the stars
Celebrities at the launch party
THE FRAGRANCE: AN IMMINENT CLASSIC
Only a legendary fragrance can be called FAME.
A daring new vision of femininity.
The quintessence of the most avant-garde luxury.
An extraordinarily innovative composition, enriched with exquisite ingredients, with an absolutely irresistible, radiant, joyful and sensual trail...
FAME is all of this.
And much more.
90% ingredients of natural origin.
It has been made in Grasse with bespoke, environmentally friendly ingredients, obtained using state-of-the-art technologies.
Made in France.
FAME is also famous for its creators, who are among the most recognized names in the industry.
Perfumers Dora Baghriche, Marie Salamagne, Alberto Morillas and Fabrice Pellegrin have combined their talent and experience to create this elixir.
FAME presents a cast of olfactory stars that have never before been brought together in the same fragrance.
Mango: exquisite and succulent.
Jasmine: delicate and ethereal, of exceptional purity.
Incense: creamy, sensual and addictive.
The incense makes it precisely a 100% Paco Rabanne fragrance.
Dora Baghriche, creator of the fragrance, explains:
“With its dazzling, spicy freshness, incense embodies a true Paco Rabanne olfactory signature.
To create an original contrast, I chose a trio of incense, explosive and colorful, wrapped in the addictive warmth of vanilla and sandalwood.
For an even more feminine note, this creamy incense accord is brightened by a new quality of jasmine, naturally young and fresh, and a deliciously colorful mango note.
The result is the first contemporary incense fragrance for women, full of contrasts and sensuality, which exalts the free and disruptive character of the Paco Rabanne woman ».
The fruit is a revolutionary composition: the first creamy incense fragrance in the universe of women's perfumery.
A fragrance as versatile and exciting as the Paco Rabanne women of yesterday, today and forever.
Because FAME is not a matter of celebrity.
It's an emotion.
A chill.
Your perfume.
AVANT-GARDE INGREDIENTS AND RESPECTFUL WITH THE ENVIRONMENT
For Paco Rabanne, the fullness of luxury is innovation.
The extraordinary team behind FAME have assembled a cast of star ingredients, some of which have never been smelled in a fragrance before.
An avant-garde jasmine from Grasse...
We think we know him, because he has always been a star in the world of perfumery.
However, for Paco Rabanne, jasmine is revealed like never before.
Harvested and obtained through microliquid extraction in Grasse, a state-of-the-art process that captures the water naturally contained in the flower to express its purest olfactory quality, this precious natural ingredient restores the fragrance of jasmine in high resolution.
This clean and optimal technology has been used for the first time by the brand.
A trio of custom incense...
Sourced from Somalia, the frankincense tears are hand-harvested using traditional techniques by a community that became Responsible Sourcing certified in 2021, demonstrating their commitment to sustainable harvesting, social responsibility and fair trade principles.
An innovative mango chord...
In a daring and unexpected combination, these two stars of the perfume world are associated with a novelty: the first mango accord of 100% natural origin.
Since it cannot be distilled, the most desired of exotic fruits has been recreated in Grasse for Paco Rabanne.
Sustainably sourced sandalwood...
On the verge of extinction in India after intensive logging, the most prized and coveted quality of sandalwood is now cultivated in Australia, where several acres of trees have been replanted.
The species is protected by a regulated and rational agriculture.
Socially Responsible Vanilla...
Obtained in Madagascar, where the flowers of the vanilla orchid are pollinated one by one by women, the “marieuses”, who harvest the vines by hand and patiently dry the pods.
Paco Rabanne has partnered with the composition firm Firmenich, which maintains a firm commitment to the communities with which he operates, investing locally to enable an inclusive and 100% traceable business, training farmers and helping them diversify their income.
A high-tech natural molecule...
Dreamwood™, a star ingredient for Firmenich, is a new molecule of 100% natural, renewable and biodegradable origin, produced using white biotechnology and combined with sandalwood essence to form an irresistibly sensual woody combination.
Biotechnology tends to consume fewer resources and uses renewable carbon sources.
THE STAR: THE ICONIC ELLE FANNING
To bring FAME to life, Paco Rabanne has chosen one of the most interesting young actresses of his generation: Elle Fanning.
The FAME woman par excellence, she has shown the innumerable facets of her personality in blockbusters such as Maleficent (2014), in the role of Princess Aurora, as well as in auteur films such as Sofia Coppola's Seduction (2017), or more recently, in the multi-Golden Globe nominated series The Great, where she plays one of the most powerful queens in history, Empress Catherine the Great.
At 21 years old, Elle Fanning is the perfect embodiment of FAME in all its most brilliant facets.
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