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How W9 turns the page of "Marseillais" with "Love Island"

2023-04-24T06:54:05.131Z


The M6 ​​group is launching a brand new program produced by ITV Studios France on Monday evening at 11:15 p.m. with the desire to breathe new life into its reality TV offer.


Eleven single candidates, five women and six men aged 21 to 28, will live in a sublime villa in the Canary Islands under the eye of the 58 cameras of “

Love Island”

.

Their names are Valentin, Perle, Gabriel, Fiona, Simone, Perrine, Sacha, Cindy, Edgar or even Anna, they have put their professional lives on hold – from top athlete to school nurse and flight attendant, commercial or school teacher – to take part in this dating show known throughout the world.

This format launched in the United Kingdom in 2015, huge success on the other side of the Channel, has become

"the first brand of dating in the world, on the air in 26 countries"

according to

Thierry Lachkar

, boss of ITV Studios France .

“We have kept certain fundamentals.

Each country has its specificities, French culture is not the same as British culture.

The Anglo-Saxon program has been on the air for several years.

We are not at all in a copy-paste of the English version.

Seduction in England is not at all the same as in our country, which is a Latin country.

We do not intend to be in the same codes.

»

Read alsoShooting, editing, consequences … Do the former candidates of “Married at first sight” have good memories of their experience?

"Love Island", how does it work?

The eleven singles at the start of the adventure, six men and five women, will have to form five man-woman couples before a ceremony hosted by

Delphine Wespiser

which will sanction the elimination of the one who will be alone.

Over the days, new candidates will enter to try to shake up the established order and new ceremonies will be organized.

The days are punctuated by activities and meetings that will put the affinities of each other to the test.

At the end of the game, the viewers' favorite couple will be declared the winner.

Who are the “Love Island” contestants?

The bachelors, called the Islanders, were largely recruited by wild casting.

“We looked for profiles of people who don't necessarily have an Instagram account or thousands of followers.

We are not in a logic of popular personalities as we have been able to do in other reality TV programs

, underlines Thierry Lachkar.

We wanted to present very varied profiles by being very inclusive with people of all morphologies and origins from all socio-professional backgrounds.

It is a photograph of French youth as a whole.

In terms of sexuality, on the other hand, by the mechanics of the program, we will only have couples made up of a man and a woman.

»

“Love Island”: the candidates

Go to slideshow (11)

Why is “Love Island” filmed in the Canary Islands?

After South Africa in 2020 on Amazon Prime Video, the program has settled on the Spanish islands off the African coast.

“On all the major global formats, there are production sites common to all countries

,” explains the president of ITV Studios France.

For “Love Island”, we have villas ready to host a shoot.

In 2020, the site in South Africa was not one of them, it was a specific location of the French version of the show.

We tried to choose a place with a promise of good weather and mild temperatures.

We turned to this site in the Canary Islands where everything is already installed, this villa has already been used for other editions of “Love Island” abroad.

We just reworked the decoration.

»

How to follow “Love Island”?

The system put in place is particularly ambitious with real-time broadcasting where viewers are directly involved via an application where they can vote for free.

After a Monday evening launch from 11:15 p.m. on M6, "Love Island" will be broadcast in access prime time, Monday to Friday, from 7:50 p.m. on W9.

But that's not all.

“Today, we have to think about the digital dimension and “Love Island” has all the assets to be a success in this register.

It's a common linear adventure with W9 and digital with 6Play,”

Pierre-Guillaume Ledan

explained to us.

, deputy managing director of free-to-air channel programs for the M6 ​​group's streaming programs.

Every day, between 4 and 6 p.m. and then between 10 p.m. and midnight, two live sessions will be accessible via the 6Play max option of the 6Play platform.

What future for "Les Marseillais" on W9?

“'The Marseillais' as we knew them… We are going to continue to work with them but in other forms

,” Pierre-Guillaume Ledan confided to us.

It's been ten years that we were on a somewhat similar writing, we had four major franchises:

The Princes of Love

,

The Marseillais

,

The Adventurer Apprentices

and

Le Cross

.

Without denying our past, and by continuing to bring it to life, we realize that there are desires for new formats and new candidates.

»

If the future of “Marseillais” and “Cross” produced by Banijay is weakened, on the other hand “Les 50” like “Les Apprentis aventuriers” are satisfactory and will come back.

Read alsoFormat, candidates, filming location … Season 6 of “Adventurers’ Apprentices” gets a makeover on W9

Without launching specific consultations with viewers, the leaders of the M6 ​​group have launched this renewal of the reality TV offer.

“To integrate new faces, we need a big concept and that's why

'

Love Island

'

interested us.

It is a modern program with a realization at D+1 and interactive with the decisions taken daily by the televiewers via an application.

»

.

What about a program like “The Circle” whose only French season broadcast in 2020 on Netflix had seduced the public?

“It's a 100% digital format

,” replies Pierre-Guillaume Ledan.

It's serialized, it looks like a good series on a platform.

The linear has a very specific requirement.

»

On TFX, the anonymous people of "La Villa" remain... in anonymity

Since April 3, TFX has been broadcasting season 8 of “La Villa” with a 100% anonymous cast.

From Monday to Friday, at 7 p.m., an average of 123,000 viewers (0.7% PDA) only follow the program produced by Ah!

Productions.

During the spring of 2022, the seventh season had gathered 204,000 viewers on average (1.3% of PDA).

Source: lefigaro

All news articles on 2023-04-24

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