As in fashion and automobiles, the CPO market (Certified Pre Owned, certified second hand, in VF) is booming.
Historically reserved for collectors and connoisseurs, it is now open to everyone.
In addition to more affordable prices, revised and guaranteed parts, names like those of the pioneer Cresus, Watchfinder or Collector Square reassure.
Bucherer, which celebrates a decade of presence in Paris this year, joined the certified second-hand watch movement three years ago.
Since then, the rarity of certain models and the price increases for new items have prompted many customers to fall for a second-hand timepiece.
“
It's a trend which, with us, is developing more than strongly,”
confirms Nathalie Celia, general manager of Bucherer France.
It has become commonplace.
Previously, you could buy a second-hand piece through different channels.
But we were never certain that it was indeed a real...
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