How to find, analyze and manage campaigns with every influencer in the world - voila! Marketing and digital

Watch the influencerMarketing.ai system in action.

(LEADERS)

Influencer marketing is considered one of the most complex areas in the world of marketing.

Not for nothing, in recent years we see more and more advertising agencies that specialize in influencer marketing as a main activity in the business, and the scope of the activity is only increasing.

After years of working in the field, the influencer agency LEADERS has developed a new system that promises to simplify the process and allow anyone to launch an influencer campaign within an hour, from anywhere in the world.

"Since we have been in the field since 2009, we know this process inside out. We took the knowledge we have accumulated and developed it into a technology that fully automates the entire process," says Eran Nizari, the company's CEO. "We used this technology for the benefit of our international advertising and it gave We have a huge competitive advantage.

That's how we came to the realization that we can do much more with it and that's why we created a platform that will be accessible to every foreigner in the world.

Already today it is available in 10 languages," says Nazri.

What are the main challenges in influencer marketing?

According to Nazri, "Before the establishment of the system, creating an influencer campaign was a complex process that required locating and analyzing the influencers and their followers. In this process, an in-depth examination of the influencer himself was required, to make sure that his style matches the spirit of the brand, and of his followers, to make sure that it matches to the characteristics of the target audience and its interests.

The influencers would send the advertisers a screenshot of their follower audience data, the client would send a brief by email, and only after all these steps, could a contract be signed and the campaign started. Of course, you also had to brief the influencers,

so To be able to tell the story of the brand in their language, which is a language that the followers like to consume. This is the stage where you should have produced coded links, which will allow the influencers to know how many sales their activity has driven.

Finally, you had to calculate the compensation that each of the influencers deserves for their activity, according to the contract signed with them.

Almost every part of this process was done manually, cumbersome and not automated, which took two weeks at best," says Nazri.

How does the new system simplify this process?

"The new system identifies influencers on all social platforms and analyzes their followers, from common interests to demographic and psychographic data. At the end of the analysis, it gives a score to each influencer, according to the expected sales they are expected to generate for the brand. Instead of wasting time reviewing hashtags, you

can to search for influencers according to the target market and the composition of the target audience. For this, we have interfaced with ChatGPT which will allow you to write in your own words exactly who you are looking for. For example,

suppose we want to recruit micro-influencers for a French beauty brand for men. We will ask the system to find us influencers who have at least 25,000 followers on networks The diversity, of which at least 80% live in France.We would also like to make sure that at least 70% of the audience of those influencers are men who are interested in beauty and fashion.

In response, the system will pull from the database all the influencers who meet the criteria, so that you can examine each and every one of them and see where they come from, what they do, what their interests are, and see the segmentation of their followers in the various networks.

After analyzing the data and choosing their preferred influencers, you can contact them and start a work contract on the platform.

There is no need to waste time on formulating an application.

The system knows how to contact the influencers automatically by analyzing their language style using ChatGPT, which is connected to the system.

After you have established contact and signed a contract, all communication is done through the system: the client uploads the brief, the influencer uploads the content, the client gives feedback, the influencer corrects, until the desired result is reached.

Of course, this process also includes the possibility of generating coded links and coupon codes, to allow both parties to monitor the performance of the campaign.

Alongside this, each influencer receives a dashboard that displays in real time the volume of sales generated by their activity and aims to encourage the influencer to upload more content.

Instead of spending two weeks on manual operations, the system produces an effective campaign, connects all the critical steps, and shortens the campaign creation times, from a two-week time frame to an immediate time frame, or rather, with the push of a button.

Throughout the process, important data is collected which is then analyzed using artificial intelligence, with the aim of increasing the sales of the influencers who are on the platform."

Can you give an example of a successful influencer campaign carried out on the platform?

"The Estee Lauder brands used it during the Corona period, when the stores were closed and it was necessary to increase online revenue. Using our system during this period doubled the brand's revenue from the website 10 times, but all this happened before we officially launched the system."

Now, the company hopes to recruit new customers from all levels of the business world, so that every brand, big or small, can do effective influencer marketing in their city and achieve good results.

• Marketing and digital

• MarTech

Tags

• influencers

• Network marketing

• digital marketing