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Adidas, champion among younger generations despite a difficult year

2023-05-03T16:09:31.675Z


DECRYPTION - The brand with the three stripes remains incredibly popular with Generation Z, thanks to well-felt collaborations and models that have become cult.


Special envoy to Herzogenaurach (Bavaria)

There are several reasons to travel to Nuremberg.

Fans of Gothic architecture will find their happiness here, as will fans of medieval fortifications and aficionados of the painter Albrecht Dürer, who was born there.

About thirty kilometers away, in the suburbs of the small town of Herzogenaurach, it is however another monument which attracts attention: the Adidas Campus, headquarters of the brand with the three stripes.

Nearly 6,000 employees work in this hypermodern complex, inaugurated in 2019 and equipped with sports facilities to rival Paris 2024, including a stadium with an athletics track that hosts the Nationalmannschaft, the national football team, a swimming pool, tennis and padel courts, several climbing walls.

Here, almost everything seems to be designed to encourage employees to play sports - after all,

The story is known: Adolf Dassler, known as “Adi”, son…

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Source: lefigaro

All news articles on 2023-05-03

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