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Hot Sale 2023: 5 tips to shop smart and save more

2023-05-04T09:34:15.754Z


The discount fair starts this Monday, May 8. How to take advantage of it by obtaining better prices than at other times of the year.


As it has been happening for more than 10 years, the Argentine Chamber of Electronic Commerce will hold a new edition of the Hot Sale, one of the main

discount events for online purchases

.

In addition to being a great opportunity for entrepreneurs, SMEs and

major brands

in the country to boost their sales, it is the perfect time for consumers to take advantage of

discounts and save money

on their purchases, obtaining better prices than at other times of the year.

Meanwhile, as it is an event for electronic commerce, it is 

convenient for buyers

, who can purchase and receive products wherever they want with just a few clicks.

The Hot Sale

only lasts a few days

, this time it will be

on May 8, 9 and 10

.

In this short period, brands that sell online will offer

attractive promotions and benefits

on a wide variety of products and services.

The Hot Sale only lasts a few days, this time it will be on May 8, 9 and 10.

Photo: Shutterstock

Hot Sale 2023: how is the way Argentines buy changing?

According to a

Google study

, in recent times electronic commerce has found fertile ground in the region and particularly in Argentina, where the

latest edition

of Hot Sale

nearly quadrupled

average sales per day.

This growth is the result of the new consumption habits of Argentines: 

90%

 believe that

the way they buy has changed

compared to their behavior prior to the pandemic.

What changed?

Now

they diversify their stores more

and

look for the best prices

before buying (82%), use payment methods that they had not used before (82%),

substitute brands

they used to buy for price (80%) and

do more research

before buying ( 78%).

Regarding

payment methods

,

digital wallets

(45%) are

preferred by Argentines

over other more traditional methods, followed by bank transfer (35%), debit card (33%) and credit card. prepaid (23%).

Another of the changes in recent years is the age composition and the relevance of the

new generations for the sector

: today 19% of online buyers in Argentina are between 18 and 24 years old and it is estimated that by 2030 the majority of households will , will be headed by Generation Z (those born between 1994 and 2009).


“Today,

the planning stage is key when buying

: more than 80% discover and investigate Hot Sale offers.

This is reflected in the searches that people do on Google," said the Commercial Director of the Retail Industry for Google Argentina, 

Evangelina Suárez

.

"For example, we detected that

interest in the Hot Sale

begins

at least a month before

and, particularly in 2022, we registered a peak in the fortnight prior to the event," he explained.

The Hot Sale is the perfect time for consumers to take advantage of discounts and save money on their purchases.

Photo Shutterstock

Hot Sale 2023: 5 tips to plan ahead and make smart purchases

In this context, from

TiendaNube

, the leading e-commerce platform in Latin America with more than 45,000 stores in Argentina, shared

5 tips for making smart purchases

during this event:

1. Investigate and plan:

These days prior to the date, it will be very useful to make a list of what you want to buy and survey various online stores to find out the range of products and services available.

It is important to pay attention to the value of each of them before discounts.

Preparing ahead of time and planning purchases will help avoid extra expenses and save time.

2. Compare prices:

Several stores may offer discounts on similar products.

Knowing the prices in advance and comparing the values ​​of each brand, it will be easier to identify which are the most attractive discounts.

3. Establish a budget:

Designating an amount for purchases at the beginning of the month will avoid spending more money than expected and will allow you to focus on those items that are of greatest interest.

4. Read product reviews:

To ensure that the product or service lives up to expectations and to make an informed decision, it is important to research and read reviews from other buyers before making a purchase to learn about their experience.

They can be found on the brand's social networks, in the various search engines or even in some cases in the same online store.

5. Use discount coupons:

many stores offer additional discount coupons during the Hot Sale.

Keeping an eye on these benefits helps save even more on purchases.

They are usually published on social networks or in brand newsletters, so it is essential to follow the news carefully and even subscribe to find out in advance and plan.

LN

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Source: clarin

All news articles on 2023-05-04

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