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It's time we stop demonizing artificial intelligence - voila! Marketing and digital

2023-05-04T13:40:13.886Z


Alongside the amazement at the capabilities of artificial intelligence, the voices calling for banning and limiting its use are increasing. Why are we so afraid of technology, and what will happen when we agree to let go?


Meir Ariel, illustration: Uri Goldberg (photo: photo processing) "Rays rule far, eyes everywhere, mouth never stops speaking, saying what to want, what to think, what to be, what to do and how to behave, the metal age, the iron age, so much It seems that I'm getting scared..." (from "The Iron Beast" by Meir Ariel)

In 1995, Meir Ariel released the dystopian song about the metal beast that takes over humanity and turns humans into drug addicts of progress who mindlessly serve the rule of the machines.

It's been 28 years and judging by the panic-inducing headlines of the last few weeks, we are on the brink of the terrifying metal beast taking over the planet.



With the launch of the GPT-3 technology of the Open.AI company, it seems that a perfect technological storm is passing over humanity - along with the astonishment and amazement at the extraordinary capabilities offered by the new technology, the voices calling for sanctions and bans on its use are increasing.

Opinion leaders such as Musk, Steve Wozniak and Yuval Noah Harari are calling for a freeze on the development of artificial intelligence systems.

Education and teaching teams call for the end of the use of digital in the education systems due to the fact that it is no longer possible to differentiate between work submitted by a student and work prepared by Chat-GPT.

Should we perform emergency braking and stop using the technology that has changed our lives?

The resistance to technology is not a new phenomenon.

Time will tell if the current prophecies of rage are fundamentally different from the statements made with the invention of printing, radio, television and the Internet, but if we learn from history, then the wheel should not be turned back.

Technology will continue to affect our lives.

What is different now, is the ability of the voices that demonize technology, to reach more places and arouse fear and reluctance among many more people.

Eran Raviv. (Photo: Peleg Alkalai)

If we look at most businesses in Israel, we will find that most of them have not yet implemented AI technologies in a significant and broad way in the workplace.

This, although it can undoubtedly upgrade and optimize many processes, in almost every field.



Human nature is afraid of change.

Even when WhatsApp was launched, it took a relatively long time for businesses to be convinced to download the application and use it.

Today, it is hard to imagine our lives without her.



The demonization that is currently being done to AI technologies can further slow down the rate of penetration and assimilation of these technologies in organizations and companies, and they will pay for this in effectiveness and profits.

Admittedly, human nature is more afraid of losing what it has achieved than what it could have achieved, but in a country like Israel, where labor productivity in the country is significantly lower compared to advanced countries, this is a significant missed opportunity to change the data.

The positive side of reducing the workforce

Israelis work long hours and achieve relatively little.

Shortcuts at work, which will be provided by advanced technology, can be more than a welcome help, not only at the level of the country's GNP and the profit of the organization, but even at the level of the average employee.



Every employee, manager or business owner should understand that sooner or later he will be required to upgrade his work Using AI as part of the evolution of the global economy. The benefits of using artificial intelligence are enormous, but the fear that is instilled in us about it may



hold back

research, information and human progress for many years.

To those who ask, I answer - "I really don't know if artificial intelligence will replace humans, but what I am sure of is that they will first be replaced by other humans who know how to use artificial intelligence."



Time will tell if the era of free trades is really over, and we will all soon become writers of prompts, those commands that explain to the artificial intelligence how to act, while it itself performs the actual work.


But until robots can truly replace humans, the global economy will change, refine, and accommodate the change, as it has with any new technology.

Employees will adapt and learn to do other things.

Precisely those who refuse to assimilate the new technologies and evolve their role - there is a high chance that they will find themselves redundant.

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In conclusion

Even if there are dangers in using AI, it is a big mistake to make it synonymous with machines taking over every aspect of our lives.

As an educator I know that the main reason for social and economic disparities stems from disparities in investment in education between strong and weak populations.

In a short time, every student in the world will be able, with the help of artificial intelligence, to have a private tutor who will enable him to achieve high academic achievements, regardless of his parents' salary or where he was born and educated.

Abandoning such a social revolution due to the fear of the potential negative uses of AI would be tantamount to throwing the baby out with the bath water.



Instead of being dragged into passive hysteria, the role of leaders in the business world in this period is to lead processes of learning and assimilation of the new technology, to understand in depth how it affects the existing products and services of the company and above all - how it can be leveraged to improve the product, create new opportunities, save costs and improve operational efficiency of the company.

In an age of accelerated technological development, it is a matter of being or ceasing.




Eran Raviv is the CEO of TAILOR-ED, which specializes in improving learning processes in companies and organizations

  • Marketing and digital

  • MarTech

Tags

  • artificial intelligence

  • The labor market

Source: walla

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