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Victory of Taillac: "The power of wake is an outdated notion in perfumery"

2023-05-08T09:48:44.052Z

Highlights: The Officine Universelle Buly launches a collection of water-based perfumes inspired by French gardens, their vegetables and aromatic plants. Outside, a small Japanese garden. Inside, the remains of an incredibly well preserved tower of the Philippe Auguste enclosure (built in the twelfth century anyway!). The new offices in Buly, still under development, reflect the brand she co-founded in 2014 with her husband Ramdane Touhami and bought in October 2021 by LVMH. A clever mix of French art de vivre and fascination for Japan.


The Officine Universelle Buly launches a collection of water-based perfumes inspired by French gardens, their vegetables and aromatic plants. As surprising as they are comfortable to wear.


Outside, a small Japanese garden. Inside, the remains of an incredibly well preserved tower of the Philippe Auguste enclosure (built in the twelfth century anyway!). The new offices in Buly, still under development, where Victoire de Taillac welcomes us, reflect the brand she co-founded in 2014 with her husband Ramdane Touhami and bought in October 2021 by LVMH (she is now the Director of Image and Communication). A clever mix of French art de vivre and fascination for Japan; cosmetics with nineteenth-century aesthetics and cosmopolitan beauty accessories. There are vegetable oils, natural ointments, superfine soaps and a whole bunch of brushes and instruments that are all the rage from Tokyo to London, from Hong Kong to New York. Last curiosity to come, a line of six perfumes called Les Jardins Français, inspired by plants from the vegetable garden and aromatic herbs from all over the world...

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Source: lefigaro

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