New artificial intelligence (AI) tools, folding smartphone, innovations in the cloud: Google, lagging behind Microsoft, on the deployment of generative AI, must present today its latest technological advances to developers and journalists. One certainty: the company will release its first folding smartphone, the "Pixel Fold". She tweeted last week "May the Fold be with you" with a mini video showing a cell phone unfolding, like the Samsung Galaxy Z Fold 4. Observers are also hoping for a new tablet or watch, still in the Pixel range, and improvements for Android, the dominant mobile operating system.
Google expected on the artificial intelligence front
Google is particularly expected on the generative AI front, capable of generating content on user request. Microsoft has taken this step in recent months thanks to significant investments in Open AI, a company committed to AI research. Open AI, which was a nonprofit initially, launched the GPT Chat interface last November. Since then, Microsoft and Google have been competing with announcements as they add generative AI features to their software. This development can range from Word word processing to that of the mailbox, Gmail.
Not the first
Microsoft has integrated ChatGPT into its Bing search engine, relaunching this portal so far negligible compared to Google. It opened access to the new Bing on Thursday, and unveiled various improvements supposed to turn software into real "co-pilots" of Internet users. "Bing has surpassed 100 million daily active users, and the number of installs of the mobile app has quadrupled since launch," said Yusuf Mehdi, vice president of the company.
According to CNBC, Google could make similar announcements about its platforms and Bard, its rival ChatGPT chatbot, which has been open to the public since late March.
Google strikes back
The group is expected to present "PaLM 2", a more advanced version of PaLM, presented for the first time in April 2022, according to the US business channel. "PaLM 2" could become Google's most advanced language. The firm remains hopeful: "Some of our most successful products were not the first on the market," Sundar Pichain, president and CEO, reminded his employees. "They grew because they met important user needs and were built with deep expertise," he added. This is for the moment the most anticipated announcement of his conference, which will be broadcast on Youtube and Google tonight, at 19pm.