The blitz of food price increases in Israel does not stop for the time being, and the cost of living does not skip over any category. Ferrero, which imports well-known chocolate brands such as Ferrero Rocha, Rapallo, Kinder, Kinder Bueno, Nutella, Tic Tac and more, raises product prices by 6.9%. The price increase will take effect from July 11, next month.
Premium, the official representative of Ferrero products in Israel, said in response: "Unfortunately, we are forced to update the price list moderately and at an average rate of 6.9% due to continued increases in the prices of raw materials and packaging, and the weakening of the shekel against the dollar and euro."
The current price increase is actually the second by the importer of chocolate brands in just six months. In November 2022, the company raised the prices of some of its products by 2-6.5%.
In addition, Mars Wrigley Israel, Ferrero's competitor, announced last week that it would raise the prices of its products, which include a variety of confectionery products, at the beginning of June.
Mars is an importer of sneakers, M&M's, Twix, Bounty, Maltizers and Mars. In addition, it imports the chewing gum brands Orbit, Gum Five, Skittles, Gum Airways and Hoba Bova Gum.
These increases join a long list of companies that have recently raised the prices of their products and even for the second time in about six months. For example, all the large dairies: Tnuva, Strauss, Tara and Gad raised the prices of their products, as did Willifood.
Soft drink companies were not left behind: Central Beverage Company, Tempo and Jafora raised their prices despite the elimination of the beverage tax. Also joining the price increases were Osem and giant importers Diplomat and Shastowicz.
Wrong? We'll fix it! If you find a mistake in the article, please share with us
/cloudfront-eu-central-1.images.arcpublishing.com/prisa/KMEYMJKESBAZBE4MRBAM4TGHIQ.jpg)
