Although it is the third change it receives since its premiere (on April 10), it is the fourth schedule that has the second season of Argentina, land of love and revenge (the strip that marked the return of Polka fiction to television) in just over a month.
From this Monday, May 15, ATAV 2 will start at 23.15, once it finishes The 8 steps of the million, which also modifies its schedule and its extension: it will give birth at 21.30 and will last, then, one hour and 45 minutes.
With this it would already be the fourth change announced for the history of the time that debuted at 22.15. Since the numbers did not accompany as planned, in its fourth episode (Thursday, April 13) it already happened at 22.30, which had to compete hand in hand with MasterChef, the reality of Telefe that is usually the most watched of the day.
As the adjustment did not bear fruit, it had a second change, announced in principle for 23, but before being implemented se accommodated at 22.45 (from April 20). And, from there, little by little he was sliding towards 23, with a view to finding a place that allows him to get a good rating.
The Spanish Toni Gelabert takes the reins of one of the most captivating stories of "ATAV 2".
But before each adjustment and readjustment of El Trece, Telefe did its thing and was taking advantage of the Masterchef schedule, which although it made official its new schedule of 22.45, is starting just a few minutes before 23.
The fiction starring Juan Gil Navarro, Rafael Ferro, Gloria Carrá, Federico D'Elía and Federico Amador debuted on April 10 with an average of 10 points, tying for fourth place with Telefe noticias. And this last Friday he averaged 5.4 points.
In a prime time much more distributed than when Big Brother was (which was around 20 points a day, leaving its rivals far away), every minute counts. That is why El Trece decided to rearrange its prime time, to also take advantage of the very good figures of Los 8 escalones del millón (delivery three million daily).
Guido Kaczka's Q&A show is establishing itself as the second most watched thing on television overall, behind the cooking contest.
In fact, last Thursday -the day on which the two cycles were broadcast, because the Telefe reality does not go on Fridays-, Kaczka garnered 10.8 points, one tenth of MasterChef. And that the cycle commanded by Wanda Nara had a special gala "of salvation" (on the way to the elimination gala on Sunday). And third was Pantanal, with 9.4.
Friday's rating
But on Friday 12, the most watched of the day was the Brazilian soap opera, with 9.1 points, one tenth ahead of The 8 steps of the million.
"Pantanal" was the most watched of Friday.
As for the general table of the seven air channels, above all Telefe was located, with 8.5 points, ahead of El Trece, with 4.8. The third step of the podium went to America, with 2.9.
The daily ranking (in the segment of 12 at midnight) was completed with Elnueve, which scored 2.6 points, followed by Public Television and its 0.8, Net TV with 0.4 and Bravo, with a meager 0.1 average.
We will see what happens this Monday 15, with the new prime time. Will the ATAV 2 brand improve, can it win the Kaczka battle or will MasterChef remain firm in its leadership?
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