Timothée Chalamet succeeds Gaspard Ulliel to embody Chanel's Bleu perfume

After Brad Pitt, Vanessa Paradis, Kristen Stewart and Marion Cotillard, it is the turn of Timothée Chalamet to join the very select club of Chanel muse. At 27 years old, the actor of Call me by your name has just been appointed ambassador of the cult perfume Bleu de Chanel. He takes over from the late Gaspard Ulliel, the first male celebrity to have embodied the fragrance in 2010, and who has assumed this role for more than ten years.

To discover

• Join La Fabrique Littéraire Madame Figaro, between writing workshops and exclusive meetings with prestigious writers
• Madonna: the sulphurous life of the popstar at the heart of the podcast Scandals

In the first two portraits of the new campaign, the Hollywood star appears in a chiaroscuro atmosphere with bluish tones, sometimes from the front, sometimes in profile. On the main visual, her voluminous curly hair surrounds her youthful face and frames her gaze fixed on the camera. The complete series of shots, photographed by Mario Sorrenti, will be unveiled in June 2023.

Timothée Chalamet in Chanel's new Bleu campaign. Mario Sorrenti/CHANEL

In the first equally enigmatic extracts of the promotional video, the hero of Dune appears for a few seconds, whispering the famous slogan "Bleu de Chanel". It will take a little patience to discover the entire short film, directed by Martin Scorsese, which will be released in the fall of 2023.

Audacity and natural charm

In an official statement, the fashion house explains that it chose the Franco-American actor for "his bold style and natural charm", but also for his personality that reflects the "visionary and avant-garde spirit" of Chanel's Bleu perfume. The brand also emphasizes the singular character of his new face, praising "a man who does not limit himself to the ordinary borders of life and who carries his gaze beyond the decrees of the visible".

Timothée Chalamet in Chanel's new Bleu campaign. Mario Sorrenti/CHANEL

This collaboration inaugurates Timothée Chalamet's very first experience as the official face of a fashion or beauty brand.