This is a small revolution in which the hard discount brand Lidl is committed. Highly appreciated for its household appliances, gardening or decoration products at low prices, the German company will allow its French customers to order directly on an online site. And therefore to have items delivered to their homes. A smartphone application will also be dedicated to this new practice. As its competitors have been doing for several years.
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If Spaniards, Poles or Belgians could already make their purchases on the site for several months, French customers, who have 1500 stores at their disposal in France, will now be able to do the same. For this, they will have to pay 4.99 euros per order, or even more if items are too bulky. In detail, Lidl should focus on non-food products, as indicated by the executive director of purchasing Michel BIero to LSA. The German brand must present all the details of this new offer on May 23.