The 'influencer' Laura Escanes will present a 'reality' on TV3

The influencer Laura Escanes (27), with almost two million followers on Instagram, will be the presenter of the new reality show presented by the Catalan public broadcaster TV3. As announced in his social media profile, the La Travessa program will consist of following eight couples on a journey through the Catalan Pyrenees that will include tests of overcoming and skill. The content will be part of the new digital content platform of the Catalan Corporation of Audiovisual Media (CCMA) and will be available in autumn.

Ja la tenim aquí, la @LauraEscanes, al capdavant de "La travessa", TV3's nou reality d'aventures.

From the tardor, s'estrenarà! 🥾🎒🏔️🗺️ #LaTravessaTV3https://t.co/aIMEFMRQDA pic.twitter.com/vj09xrOusP

— TV3.cat (@tv3cat) May 19, 2023

Laura Escanes, known for her popularity on social networks and for her media break with television presenter Risto Mejide, is also co-host of the podcast Cariño, pero qué dices?. As announced by TV3, the Barcelona influencer will be the host of this new program, which will look for the fastest couple to cross Catalonia through the Pyrenees, from Cap de Creus to Vall d'Aran. The prize will consist of 10,000 euros and La Travessa can be seen on TV3 and the new content platform.

According to TV3, La Travessa has already closed the casting of contestants, where more than a thousand couples were presented, of which only eight will participate. The adventure reality will be filmed in June. The premiere of this program is part of the CCMA's strategy to reach new audiences, especially young people. Other TV3 programs such as Eufòria, for example, have achieved high ratings, a plan that seems to work for the public broadcaster to make content in Catalan and promote the language among young groups. Last December, the CCMA presented a new Strategic Plan to "connect with all citizens and promote Catalan".

The influencer was the protagonist of a media break with her then husband Risto Mejide (48), a relationship that raised many criticisms for their age difference. After 7 years of relationship and a daughter in between, both announced their separation last September through their Instagram accounts. The TV presenter and publicist announced at the time: "Thank you @lauraescanes for these seven years, three months and 24 days. They have not been perfect, and even so, or equal because of that, they have surely been the best of my life. We have spent so much together and learned so many things (many good and others that I would have liked not to have to learn) that, before continuing each one on his own, we only have to feel very grateful for the path traveled". Even so, after the breakup, the debate about relationships with large age differences, in his case 21 years, set fire to the networks and even led both to pronounce on the subject in several interviews.

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