Bitcoin-Pizza Day Sale (Photo: Bits of Gold)
BITS OF GOLD IS LAUNCHING A SPECIAL SALE ON THE OCCASION OF BITCOIN-PIZZA DAY, WHICH IS CELEBRATED AROUND THE WORLD TO MARK THE FIRST EVER SALE MADE USING THE DIGITAL CURRENCY, 13 YEARS AGO. The current move joins other moves that make Bitcoin accessible to more audiences.
What is Bitcoin-Pizza Day?
It all started in 2010, about 13 years ago, when the American Laszlo Heinz bought two pizzas in exchange for ten thousand bitcoins. This was actually the first physical purchase in history made through the transfer of Bitcoin. The value of the Bitcoin coins transferred at the time was about $40. Today, just 13 years later, ten thousand Bitcoin coins are worth about $270 million!
Bitcoin-Pizza Day has since been celebrated every year on May 22 by the crypto community all over the world, often at events and parties where the menu consists of, of course, distributors. This year, the digital currency company Bits of Gold offers the Israeli public to join the celebration with a unique and attractive offer offering Bitcoin as a gift to those who purchase pizza, in any pizzeria, and in any branch in Israel.
How does it work?
On Monday, May 22nd, buy pizza at any pizzeria you choose, upload a picture of yourself with a pizza tray and the hashtag #bits_pitzza_day, or send your picture with a pizza tray to the WhatsApp number of the activity posted on the company's social pages, and receive NIS 50 worth of Bitcoin to your personal account on the Bits of Gold platform.
Yuval Roache, CEO of Bits of Gold: "In honor of the tenth anniversary of Bits of Gold, marking the 13th anniversary of the first sale of a product in the real world in exchange for Bitcoin, we are launching an activity that has never been seen before in Israel and aimed at making the world of digital currencies accessible to the general public in Israel. In recent months, we have seen growth and growth of the crypto sector in the world in general, and in Israel in particular. More and more people see digital currencies as a legitimate channel of saving and investing. Our current move joins other moves, such as the MaxBack Crypto credit card, which was launched together with MAX last year in order to make Bitcoin accessible to additional audiences."
How do you actually benefit from people buying pizzas?
Roache: "Bitcoin-Pizza Day marks the beginning of a new financial era in which documented purchases are made in Bitcoin in exchange for physical goods. Our goal is to enable as many Israelis as possible to experience Bitcoin and other digital currencies, whether by investment or use. Through the campaign, we are creating more awareness among the Israeli public about the issue," Roache says, but in fact it is much more than an awareness campaign.
Israelis who buy pizza will receive the promised Bitcoin into a new account created for them in the company's systems. According to current estimates, only about 3% of the Israeli market has been exposed to or holds Bitcoin or other digital currencies, while the numbers worldwide are significantly higher. Through the new account, the company hopes to introduce new Israeli blood and serve as a gateway to the world of Bitcoin trading.
How profitable is it to reward customers with Bitcoin relative to standard marketing expenses?
"This is an activity the likes of which have never been seen before in Israel," Roache says. "We connect a favorite consumer product, pizza, with Bitcoin. We are happy to give Bitcoin to the public that has not yet been exposed to the field, and to receive digital coins from an Israeli entity, supervised and licensed. So far, we have received excellent responses from our followers on social media and from the crypto community, which every year marks this day and the revolution that Bitcoin has brought to our lives, with a pizza celebration."
"At Bits of Gold, we have been working for 10 years to increase knowledge and exposure to digital currencies in order to keep Israel at the forefront of the financial and technological fields. By buying a pizza platter with family and friends today, we allow Israelis to take part and celebrate that historic first purchase of pizza for Bitcoin," Roache concludes.
- Marketing & Digital