Meditech and Design Museum Holon are opening a new exhibition tomorrow (Monday) called "Food FOOD", which presents the impact of design on the complex relationship between man and food. Leading chefs in Israel, including Assaf Granit, Haim Cohen, Ruti Brodo, Yuval Ben Neria, Raz Rahav and more, will participate as part of a series of lectures that will be held within its framework.
The exhibition, curated by Liora Rozin and Dana Ben-Shalom, examines key narratives, such as temptation, desires and needs, attraction and rejection. Among other things, it includes a future sensory laboratory with interactive works incorporating AI (artificial intelligence) tools, inviting visitors to touch and feel what we will eat in 300 years.
Food exhibition at Design Museum Holon, photo: Elad Sarig
The exhibition presents works, such as: Cloaca (Wim Deloé, 2000), which is a mechanical assembly line that mimics the human bowel movement - and receives real food twice a day, "Meat of the Future - Knitted Steak" (Next Nature Network, 2016) - a work dealing with the future of meat and its design, "Junk Food Mandela" (Einat Arif Galanti, 2021) which is a video work that includes 120 industrialized food items that are in a constant process of depletion, "Picnic on Mars" (Omer Pollak, 2022) - An installation about futuristic food culture, and more.
As part of the lecture series that includes the exhibition, Chef Assaf Granit and designer Danielle Shemi will meet on the process of creating a branding language for Granite restaurants around the world; Chef Haim Cohen and architects Baranovitz-Cronenberg will discuss the world of design and restaurant design; Restaurateur Ruthy Brodo and designer Shiri Arad will discuss the world of experience design and the process of creating a vision for restaurants, hotels and delis; And.
Children at the food exhibition at Design Museum Holon, photo: Elad Sarig
"In the relationship between man and food, man has an elusive and dual role – he is both the hunter and the hunted," the creators of the exhibition say, explaining: "We 'hunt' our food components, and at the same time are activated by sensory manipulations, such as smells, colors, sounds, lighting and excessive verbal descriptions. This temptation places us in a dilemma between needing and wanting, and awakens in us feelings and emotions such as: satisfaction, belonging, security and sometimes even guilt."
The exhibition "Food Food" is on display at Design Museum Holon from May 22 to October 14.
More details regarding the purchase of tickets and events that will take place as part of the exhibition can be found on the website of the Children's Museum in Holon.
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