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Food pictures on Instagram: "Idea came from Markus Söder himself" - Green politician parodies CSU leader

2023-05-22T15:29:49.823Z

Highlights: Bavaria's Prime Minister Markus Söder has created his own food blog on Instagram. The McRib post alone had 12,800 likes, and a fish roll before the political Ash Wednesday managed almost 7500. "Gastropopulism" or "food populism" is used in research when politicians discuss what they eat. Food can also be a means of distancing oneself from one's political opponent, says Professor Carsten Reinemann of Ludwig-Maximilians-Universität.



Markus Söder always causes a stir with his food post (archive image) © Daniel Karmann/dpa +++ dpa-Bildfunk +++

Markus Söder likes to share photos of his meals on Instagram. Now he is parodied by a Green politician, but Bavaria's Prime Minister takes it calmly.

Munich - With #Söderisst, Bavaria's Prime Minister Markus Söder has created his own food blog on Instagram. But it's about more than just eating habits.

Söder eats: "Idea came from Markus Söder himself" - posts have a large fan base

When the CSU leader was recently "on long journeys through the country" again, there was "only one alternative" for him, as he himself wrote on Instagram: a McRib and a portion of fries. "I admit: I like it very much," Söder continued. This post followed many previous ones in which he showed his followers what he puts on his plate. True to the motto: "What should I eat today? Salad or slaughter platter?" The McRib post alone had 12,800 likes, and a fish roll before the political Ash Wednesday managed almost 7500.

"The idea for #söderisst came from Markus Söder himself. It's always his pictures and his food," one of his spokesmen explained, stressing that they were "very personal insights". The food posts now have a large fan base. "Many people are also interested in the everyday life behind the work as a politician."

"Asparagus is my favorite vegetable," Markus Söder's followers learn, for example. There is a video of spinning roast chickens, a pork knuckle at the Nuremberg folk festival and a chocolate Easter lamb in Traunstein. "For once, a hearty breakfast with eggs, bacon and salmon," writes Söder, concealing the fact that this is not such an exception. After all, at least two other still lifes depict eggs, bacon, toast.

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Söder eats: "Classics, especially in the field of populism"

Nutrition experts would certainly have a lot to say about the hearty eating habits of the 56-year-old - but so do communication scientists. This is "a classic, especially in the field of populism," says Carsten Reinemann, professor at the Institute for Communication Science and Media Research at Ludwig-Maximilians-Universität (LMU). "Gastropopulism" or "food populism" is used in research when politicians discuss what they eat.

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"The goal is often to create closeness to the people, an emotional connection, to reinforce a common identity and traditions, 'Look, I eat what you eat,'" he explains.

Eating together is "an anthropological constant". "Eating together signals togetherness, emotional connection, creates trust. That's why populists in particular like to be photographed eating together with citizens."

Trump ordered fast food to the White House

And it is not for nothing that food intake is therefore repeatedly made an issue by politicians, says Reinemann. As examples, he cites the far-right Brazilian ex-president Jair Bolsonaro, former US President Donald Trump, who demonstratively ordered fast food to the White House - but also ex-Chancellor Gerhard Schröder (SPD) and his now almost iconic "Get me a bottle of beer".

"Söder eats" as a demarcation to the Greens? Ludwig Hartmann with parody

"Of course, food can also be a means of distancing oneself from the stereotype of one's political opponent," says University Professor Reinemann. "In the case of the CSU, above all from the Greens," who like to portray the Christian Socialists as "vegetarian, vegan, joyless," and with whom they repeatedly associate "insects as food, supposed meat bans in daycare centers and canteens."

One of these Greens, the chairman of the parliamentary group and top candidate Ludwig Hartmann, shows in the election campaign, which is now slowly entering its hot phase, that he too can play this game - and parodies Söder's culinary posts. "Today white sausages with a crisp pretzel," he recently wrote under a photo of himself biting into one of these sausages. "In addition, a non-alcoholic wheat beer. White sausages simply belong to Bavaria." Also "#hartmannisst".

Söder himself takes the parody calmly: "Imitation is always the greatest form of enthusiasm and admiration." (kam/dpa)

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Source: merkur

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