In a loop. A few days ago, Sundar Pichai, CEO of Google, lifted the veil on the latest innovations of the company during its annual conference, the Google I/O. With a common denominator in almost all the products presented on stage: artificial intelligence. So much so that the repetition of the acronym A.I. (for Artificial Intelligence) in the mouth of the leader gave rise to some humorous diversions on social networks.
Far from a simple fad, the issue around these technologies is vital for the search engine. The last few months have seen the emergence of a new generation of artificial intelligence: texts (GPT4/ChatGPT, PalM/Bard), images (Midjourney, Dall-E, Stable Diffusion...) but also voice or video, these "models" can generate almost everything from a few text commands, the famous "prompts".
If astonishment is generally in order among those who try it, it is often tinged with worries. Whereas automation has hitherto mainly involved manual or repetitive tasks, these new generative models considerably broaden the scope of skills assigned to machines. Enough to permanently disrupt the world of work.
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