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A café in the Russian city of Perm recently received a lot of attention, after announcing plans to introduce a new coffee with a controversial ingredient - breast milk.
The Smile coffee chain, which operates in the Russian city of Perm, became the talk of the day on Russian social media after announcing its intention to use real breast milk as an ingredient in the coffee drinks it serves. The conversation about the café's plans began when posters began appearing in some of the branches advertising the new coffee, which will contain breast milk. A few days later, the owner of Smile Cafe, Maxim Kovalev, posted a video announcing the café's plan to use breast milk, which will be stored in special pharmacy-grade bags.
From the opinion of the café that serves breast milk (Photo: screenshot, Youtube)
"I recently went on maternity leave and saw that you need a lot of breast milk. I have a lot of it," a young mother who is introduced as a breast milk supplier to the café says in the video, "The child eats only a little, so I thought, why not make more money? I'm a hair stylist, but it's hard to work with a small child. I even made coffee with breast milk for my husband, he loved it."
Kovalev assured his future customers that the mothers who supply the breast milk are all tested to ensure the safe consumption of the product. The chain's CEO added that initially only about 40-45 servings of breast milk coffee will be served per day, with the price of one drink being 650 rubles, or eight dollars.
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After the promotional video went viral on social media, people began to wonder if it was a hoax. Also, many wondered why Russia's Food Safety Authority did not intervene in the matter. Word of the new type of milk at Smile Cafe also reached local authorities in the country, who promised to investigate the issue and involve the National Food Safety Authority.
Finally, the chain's CEO confessed and admitted that he never intended to use breast milk as an ingredient in coffee. Kovalev explained that he was looking for a cheap and efficient way to promote his business, and came up with the idea when he met a young mother breastfeeding on the street. At first, he explained, he only planned to hang the posters, but after they aroused interest, he began creating fake promotional videos to "sell" the idea.
"We did not make or sell coffee with breast milk," Kovalev said in a reassuring statement to the Russian press, "When the rumor became widespread, people started coming in and asking in all seriousness for coffee with breast milk. We explained that we don't sell it. A lot of my friends wanted to try this coffee, I made them a drink with a mixture of goat's milk and almonds. The taste is very similar – I know this because as a father of two children I also tasted the real thing."
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- Breast milk