Shocking: Influencer got drunk to death in front of cameras | Israel Hayom

A 34-year-old Chinese influencer who filmed himself on live television drinking a distilled Baijiu alcoholic beverage to a tenant was found dead in his home hours later. The case sparked a conversation about the dangers surrounding online challenges.

The influencer, known as Sanqiange (or Brother Three Thousand) and whose real name is Wang, filmed himself competing in drinking with another influencer on the Chinese network Douyin, the equivalent of TikTok. In the competition, the two drank large quantities of Baigio drink.

Baijiu is the name of a family of distilled alcoholic beverages originating in China. It is considered the country's national alcohol and is known internationally as "Chinese vodka". In terms of appearance, the drink resembles mineral water. It is distilled from varying amounts of sorghum, wheat, rice, sticky rice and corn, and its alcohol content ranges from 30% to 60%.

A Chinese influencer on TikTok-like platform died while livestreaming himself guzzling four bottles of Chinese vodka known as Baijiu.

This liquor so strong it has alcohol content of up to 60%. He died after this livestream. pic.twitter.com/ZOj1r0P4hF

— Kenya West (@KinyanBoy) May 27, 2023

Wang's friend told a Shanghai news website that on May 16, Wang took part in a challenge known as PK - Player Kill. It is, in fact, the Chinese slang phrase for a web challenge. According to him, the competition was documented live on Douyin. PK challenges include one-on-one style filmed battles, in which influencers compete against each other in a variety of missions. The goal of competitors is to win prizes and rewards from viewers. Competitions usually include penalties for the losing side. In this tragic case, the punishment included drinking a life-threatening amount of the alcoholic beverage.

The friend told the news site: "I don't know how much he (Wang) actually had time to drink before I connected to the broadcast, but in the final part of the video I saw that he had already finished three bottles before starting work on the fourth." According to information provided by news websites that reported on the incident, the amount Wang drank was even larger, probably seven bottles. The friend added, "The challenge [Wang] took part in ended at one o'clock in the morning, when that same day, at one o'clock in the afternoon, his family found him dead. By the time they found him, he was finished. He didn't even have a chance to get emergency care."

According to a BBC report, Wang has been warned several times in the past about documenting alcohol drinking online, as Douyin's platform prohibits such live recording. His death has once again raised the dangers of the country's live-in online video industry, a reportedly multimillion-dollar industry in which influencers participate in for-profit contests.

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