Video: Gay Pride Campaign (Adler Chomsky)
The campaign begins with a dark eclipse, from which rise the lights of the colors of pride that illuminate the Tel Aviv landscape and the city's main focal points
The Tel Aviv-Yafo Municipality is currently launching a new international campaign in cooperation with the Ministry of Tourism, ahead of the largest Pride weekend ever, in which the city will hold a gay pride parade, a huge party with the participation of artists and DJs from Israel and around the world, and a variety of events and parties marking the 25th anniversary of the Tel Aviv parade.
The campaign, titled "Lights On!" (Advertising Company: Adler Chomsky; Media Procurement: Mediacom) will be screened on a giant screen in Times Square in central New York, and screens at major metro stations in London, Waterloo and Liverpool Street. The campaign begins with a dark eclipse, from which the lights of the colors of pride illuminate the Tel Aviv landscape and the city's main focal points.
Adler Chomsky says that the goal of the campaign is to emphasize the commitment of the city of Tel Aviv-Yafo to promoting LGBT rights and being one of the leading cities in the world on the issue. In addition, to encourage tourists from all over the world to attend the largest pride events ever held in the city, culminating in the Gay Pride Parade on Thursday, June 8 in the streets of the city, and the main party that will take place in Ganei Yehoshua Park on Friday, June 9.
World City Campaign for Pride Weekend (Photo: Tel Aviv Municipality)
Tel Aviv-Jaffa Mayor Ron Huldai: "I am happy to mark this year as well the events of Pride Month, first and foremost the Gay Pride Parade, which celebrates its 25th year this year. These days we are launching an international campaign in London and New York, reflecting the pluralistic values of Tel Aviv-Yafo and inviting the citizens of the world to march and celebrate with us. Every year the Pride Parade brings the largest number of tourists to the city, while those tourists, who are exposed to a liberal and egalitarian city, end up becoming our best ambassadors around the world."
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World City Campaign for Pride Weekend (Photo: Tel Aviv Municipality)
Pini Shani, Deputy Director General of Marketing at the Ministry of Tourism: "The Ministry of Tourism supports the marketing of pride events in Tel Aviv through the bureaus it operates around the world, and also hosts gay bloggers, who will share with their millions of followers the experiences of visiting Israel and its liberal atmosphere."
- Berenger
- Advertising & Marketing
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- pride parade
- Tel Aviv Municipality
- Campaign
