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The famous Italian fashion brand has landed in Israel | Israel Hayom

2023-05-28T12:21:37.510Z

Highlights: Pinco, one of Italy's most well-known fashion brands, opened its first store in TLV Mall Tel Aviv. The chain will establish three stores of the brand in Haifa and Jerusalem, and by the end of 2024 will expand to additional cities. Price range will range from NIS 260 for shirts to NIS 3,150 for dresses, in sizes ranging from XS-XL. The brand is officially marketed in Israel by Ksenia Ragolsky, who immigrated to Israel about 5 years ago from St. Petersburg.


Anyone who has visited Italy probably remembers the many stores of the Pinko chain - which are now also coming to Israel • What will be the pricing of clothes, and what about sizes? • We checked with the importer, whose dream is to dress all women in Israel in all their different sizes


One of Italy's most well-known fashion brands, Pinco, opened its first store in TLV Mall Tel Aviv. The chain will establish three stores of the brand in Haifa and Jerusalem, and by the end of 2024 will expand to additional cities.

The store, designed in the style of the brand in shades of futuristic and vibrant pink, covers an area of 80 square meters and its opening and design invested about a million and a half shekels.

The store will sell changing clothing collections made of comfortable fabrics and natural materials, practical items for use in the Israeli heat, tailored suits for the evening, dresses and casual clothes, along with a wide range of accessories such as swimwear, hats, flip-flops and sneakers.

Soon it will be possible to place online orders in Israel as well, through the brand's international website.

An investment of one and a half million shekels. Pinko's store, photo: Maxim Ponomaryov

Pinko is a fashion brand with more than 250 stores and 1500 wholesale stores worldwide, and its presenter, for the second time, is supermodel Irina Shayk, former wife of Cristiano Ronaldo.

The brand has collaborations in creating projects and capsules with top designers and stylists from the world, including Mark Fast, Alessandra Pacianti, Marina Spadafora, Vivian Wolfichella and Nicola Bruggiano. Also, the leading presenters who starred as the face of the brand were stars such as Naomi Campbell, Eva Herzigova, Stella Maxwell and more.

The brand is officially marketed in Israel by Ksenia Ragolsky, who immigrated to Israel about 5 years ago from St. Petersburg, worked in banking, commerce and law for more than 12 years. The decision to import the brand to Israel stemmed from her experience as a buyer and out of demand, love and need, according to her, for the brand in Israel.

Ribbon cutting - from right to left (Fabio Cervato, Director of International Trade Pinco Italia' Ksenia Ragolsky, owner of the brand in Israel, Ori Smith, CEO of TLV Mall), Photo: Maxim Ponomaryov

The price range will range from NIS 260 for shirts to NIS 3,150 for dresses, in sizes ranging from XS-XL. LOVE BAG bags can be purchased from 1,262 to 2,500 NIS.

Asked what the price differences will be compared to the rest of the world, Ragolsky answers: "Our prices at the moment are the same as in Italy, which is really unusual for Israel. Everyone can compare the prices on the brand's official website."

At the moment, according to the company, there are not too many clothes in size XL, but Ragulsky intends to import more clothes in this size: "I want to dress all the women in Israel," she tells Israel Hayom, "The brand manufactures all over the world up to an extra large size, and I try to match the latest models for women in Israel and don't take all the models across the board, because not every dress that can be short and exposed can fit a large size and vice versa. If necessary, I will contact the brand in Italy and ask them to create sizes that match what is required in Israel."

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Source: israelhayom

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