Another piece of news for consumers: After the Alo Yoga fashion brand recently arrived in Israel, the brand's beauty products have also arrived, and they are now sold for the first time on the beauty and lifestyle website "Gilty". They are then expected to be sold in other locations, including in the brand's stores. The beauty line, already offered on the website, will contain 15 natural products, such as shampoo without sulfates and salts, conditioner, face cream, oil and more. The Alo Yoga brand opened a store three months ago in TLV Mall, and recently in Ramat Aviv Mall. The brand also operates a store within the Story store in Dizengoff Square.
The beauty products will reach the brand's stores in Israel as part of the franchise activity of 911 Fashion in Israel. According to the company, the products are characterized by clean cosmetics, no chemicals, no animal testing and no synthetic fragrance. The price of Allo Shine shampoo is 130 NIS, glowing oil for skin and hair costs 255 NIS, enzyme facial soap costs 175 NIS, moisturizing lipstick for treatment and nourishment sells for 79 NIS, and more.
Michal Gaito Elbaz, CEO of the beauty website Commerce Gilty, told Israel Hayom: "The prices are similar to those in Europe. The product usually reaches the consumer up to two business days, although according to the regulations we write up to five days. Compared to the United States, prices in Israel are higher."
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