The Hamashbir chain will open its first independent store for the Kenneth Cole fashion brand. The brand's flagship store will open in the Golden Mall in Rishon LeZion, near the chain's branch, at an investment of NIS 1.5 million and covering an area of about 200 square meters.
The store will open next month and will offer men's and women's fashion, lingerie, bags and purses, luggage, face and body care products, home mood products, perfume, clothes, shoes, towels, robes and more.
Clothes of the brand "Kenneth Cole", photo: Jonathan Levy
The Kenneth Cole fashion brand was founded in 1982 by the Jewish-American Kenneth Cole, who has served as the brand's CEO and chief designer since its inception. The brand operates in 70 countries around the world and in 32 different categories in the fashion and lifestyle sectors. In 2021, Hamashbir received the exclusive franchise to market the brand's products in Israel, and has since marketed the brand's products in its 36 branches nationwide and on its e-commerce website Three Sixty Five, where they will continue to be sold even after the opening of the new store.
Rami Shavit, Hamashbir's controlling shareholder and CEO, said: "We are very excited about the opening of Kenneth Cole's first store in Israel. I am sure that the new store will lead to significant growth of the brand in Israel. Kenneth Cole offers consumers quality items, elegant and sophisticated designs and an accessible and attractive price that Israeli consumers know how to appreciate. In the coming years, we plan to invest in continuing to introduce the brand in the Israeli market and develop new categories."
Rami Shavit, Hamashbir's CEO // Photo: Courtesy of the subject
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