Only for those who can afford it: the cherry fruit, which is considered one of the tastiest fruits, is now offered in greengrocers and some food chains. Since this is the beginning of the season, it is sold dearly at an average price of NIS 8 per 100 grams, that is, a price of no less than NIS 80 per kilogram.
According to Itzik Atar, CEO of the Shukit chain of stores and an online website for fruits and vegetables, "The price of cherries has gradually declined in the past two weeks. Before the holiday, we lowered the price in order to make the product accessible for the holiday. Today, red cherry costs 24.9 shekels per 300 grams, that is, 8.3 shekels per 100 grams. Before the holiday, the price was NIS 29.9 per 300 grams.
"Since the price of cherry per kilo is high, it is sold in small packages. As you move into summer, the packaging grows. In branches only, we sell in bulk, and then the price is more accessible and stands at NIS 50 per kilogram. One of the reasons the package is expensive is that it is a shell case that preserves the fruit. Also, when packing, the sorting level is high and the consumer can sort on his own.
Vegetable store (the subjects have no connection to the article),
"We are approached a lot about the prices of summer fruits, but you have to understand that summer fruits were brought forward because of the temperature. Winter was relatively warm. I walk around the branches and I hear couples young and old debating which fruit to buy. The situation is challenging in terms of the recession in the economy. The cherry comes in a short season like the loquat and apricot. At first they are expensive, and then they drop by tens of percent."
Wait a little longer
Gabi Koniel, business development manager at Beresheet, emphasizes that prices will fall soon. "We are at the beginning of the season and approaching its peak. Until now there were early varieties with less produce. In less than a week, we begin to enter the straight that will accompany us from June to August, with most of the fruit, and the quantities will be large. This is true for every fruit at the beginning of its season. There is always the beginning of the season with minimal quantities, after which comes mass, and everything behaves accordingly: quality, market accessibility, price and much more. In a week's time, the price will be about NIS 40 per consumer."
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