A like for the hairdresser, a smiley for the delivery person, 9/10 for the restaurant, 5 stars for the Uber driver. With little stars, blue thumbs or red hearts, consumers are "giving more and more voice," says BazaarVoice, a provider of software to display online reviews. According to one of its recent studies, for 77% of French people, it is content from other users - recommendations, opinions, photos and videos - that arouses the most trust. Some 87% of French people, complete an Ifop and Opinion System survey, consult customer reviews before making a purchase decision. All influencers... and all noted. In a few years, the phenomenon, quickly addictive, has disrupted purchasing processes as well as the commercial practices of companies, but also human relationships.
For Internet users "more and more demanding", opinions and the average rating are becoming "more and more important", notes a study by the company Partoo...
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