How many likes is life worth? A Chinese internet personality died shortly after he broadcast himself drinking a few bottles of a particularly alcoholic beverage as part of a "challenge" – facing another influencer.
The "Brother 3000" influencer, whose real name is Wong, reportedly took part in the challenge of drinking beiju, a Chinese wage with an alcohol content of between 30% and 60%. The "competition" took place on May 16 and was broadcast live on Wong's channel on Douyin, the Chinese equivalent of TikTok.
Influencer Dies After Livestreaming Himself Downing Bottles Of Alcohol: A Chinese influencer has died after taking part in an online challenge in which he drank copious amounts of alcohol in a short amount of time. Wang Sanqiange, who goes by Brother... https://t.co/viQtrkh47x pic.twitter.com/KTLBRhGCX1
— Dr John Wayne Wilson (@johnwayne1) May 29, 2023
"I don't know how much he drank before I joined the broadcast," Wang's friend Zhao told Chinese media. "But in the last part of the video, I saw him finish three bottles and start the fourth."
"The challenge ended around one o'clock in the morning. 12 hours later, family members found Wong in a house with no lifespan," Zhao added.
The friend also said that Wong was an "honest and honest" guy, and the latter challenge was not the only instance in which he competed with drinking alcohol
In recent years, the arena of live broadcasts on social networks has flourished, including in China, and online influencers compete in the ability to market products to their viewers. Now it appears that Wong's death will reignite the debate on regulation of the field.
Last year, Chinese authorities banned people under 16 from giving recommendations to users. Their access to the network was also restricted from 22 p.m.
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