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"I think it sucks": Barbara Schöneberger bursts her collar because of her colleagues


Highlights: Barbara Schöneberger says Instagram is a "deeply dubious channel" for her. The presenter says she has very little to do with the lifestyle of influencers. The mother of two does not like when influencers market their own children on Instagram. The first celebrity to post on Instagram was American rapper Snoop Dogg in 2011.. For her latest project, a Lidl advertising campaign with Helene Fischer, Barbara Schönberger is torn apart by fans. For the full interview, visit

As is well known, Barbara Schöneberger does not mince her words. Especially about Instagram influencers, the presenter does not say any particularly nice words.

Berlin – The professional field of the influencer is undoubtedly one of the most controversial by-products of the digital age and often has to take harsh criticism, especially from the older generation.

Exposing every detail of one's life on social media and earning a living with advertising collaborations – not everyone can get used to that. Barbara Schöneberger (49) in particular seems to go against the grain of influencers, as the presenter legend has now made very clear.

"Deeply dubious channel": Barbara Schöneberger shoots against Instagram and influencers

Like many of her celebrity colleagues, Barbara Schöneberger is quite active on Instagram and, with her almost 778,000 followers, regularly shares updates from her stressful everyday life or lets her take a look behind the scenes of her podcast "Mit den Waffles einer Frau".

Nevertheless, the contributions of the Munich-born artist are far removed from the typical influencer content – and apart from advertising for her own projects, there is not a single product placement there. Instead of focusing on authenticity instead of marketing and self-staging – Barbara Schöneberger seems to have made a conscious decision to do so.

In the podcast "Feelings" with Kurt Krömer (48), Instagram and influencers are the topic and Barbara Schöneberger makes it very clear what she thinks of the app with the purple and yellow logo. For her, Instagram is "a deeply dubious channel" and she refuses to "somehow sneak followers through a certain kind of story."

In her day-to-day work, she regularly encounters influencers and apparently has very little to do with their lifestyle – free clothes and sponsored hotel stays. "Pay for your oil massage yourself – you're all millionaires!" says the mother of two.

Barbara Schöneberger does not mince her words in her rant about Instagram and the stars of the platform – even if she has "fucked up any cooperation with a lucrative advertising partner on Instagram".

The very first celebrity post on Instagram

Since the image platform appeared in the app stores on October 6, 2010, Instagram has become a real phenomenon. Today, the paradise for photography, fashion and culinary magic can boast more than two quadrillion active users – including most of the stars. The first celebrity to publish a post on the social media application with the purple and yellow logo was American rapper Snoop Dogg. On January 11, 2011, he wrote "Bossin up wit dat Blast" under a photo in a suit – and thus went down in history.



"Absolutely the last thing": Barbara Schöneberger because of children's marketing on Instagram

In addition to the controversial business habits of influencers, one thing in particular is a thorn in Barbara Schöneberger's side – when Instagram personalities market their own children on Instagram.

"In the beginning it's just the little cashmere sock, then the little foot and then it has a smiley face over its face and at some point it has the hair over its face, then the child is dyed in sepia. In the perfect living room decoration, matching the lamp and the vase and the dried flowers," she complains. "Well, I really have to say: I think it sucks. I think that's absolutely the last thing."

Barbara Schöneberger keeps her own private life completely away from the public eye – and limits her Instagram postings almost exclusively to her everyday professional life. For her latest project, a Lidl advertising campaign with Helene Fischer, Barbara Schöneberger is torn apart by fans. Sources used:Podcast/Feelings/Episode of 24 May 2023,

Source: merkur

All news articles on 2023-05-30

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