Dad's advice that makes sense

Brand Studio for Prototype

Father's Day is coming and it is an excellent date -in addition to celebrating- to reflect on those tips or words that they tell us and that many times, particularly of young people or children, we do not understand or go unnoticed; However, today we value and put into practice.

Peter and Martin Seefeld.

Prototype since 1998 has been able to show in each collection the versatility of the garments, with perspective to a man wanting to explore in a much more current concept than simply dressing. And in this 2023, the brand reminds us that the best advice is always from dad.

To convey this idea, Prototype has chosen nothing more and nothing less than the renowned actor, Martín Seefeld, together with his son Pedro. Both star in two films in which the importance of advice in the father-son relationship is reflected.

Today, especially for young people, technology has become the first source of consultation. In their world, what they don't always get is the right answer; Because generally this requires not only data but a shared story, involving feelings, achieving a connection: being the source of trust.

Martin Seefeld, for the first time with his son Pedro, for the Prototype campaign.

Peter, with his freshness, sympathy and naturalness; It reminds us that calling "paaaaa" always makes sense. An ear willing to listen, an open mind to reflect, a heart full of love to give and eyes that see beyond; They make Martin's advice, like that of all parents, always the best.

"From Prototype we wanted to convey an idea: the best advice a child can receive is from his Dad. For this, we felt that we needed a real father-son duo and the possibility of having an actor of the magnitude of Martin Seefeld, with whom we have a bond of years, would allow us to show what fatherhood implies. Also, Pedro is in the middle of his artistic career, so the story would be very genuine." Rafael F. Romano, General Manager of Prototype.

Prototype invites you to find the best gift for dad.

With that curious and creative spirit, the use of noble materials and a deep focus on quality, the brand managed to develop amodern aesthetic and its own style that invites you to discover this Father's Day on its website prototype.com.ar.