It was in the spring of 2008, journalists and happy few were taken to a former airship-building hangar in Meudon, near Paris (now called Hangar Y, it has just reopened as a place for cultural and scientific events). There, they passed through a first room converted into a giant safe before attending the presentation of the One Million perfume in a casino setting. A place in reverse of the chic salons of the capital. The couturier was not a novice in fragrance, but his hit Paco Rabanne pour Homme dated back to 1973, when Black XS, launched in 2006, was mainly aimed at young people. "At that time, all brands dreamed of creating a great classic for men, a kind of men's No 5," recalls Vincent Thilloy, director of Parfums Paco Rabanne and Jean Paul Gaultier, already at the helm at that time. "Except that we could not copy the big ones well installed with their sober bottle and their tasteful scents. We had to glue...
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