Dying (literally) for pizza but the cost of living is killing you? A successful New Zealand pizza chain has a creative solution for you - pizza that you will only pay for after you die.
Although on the surface it sounds like a marketing trick or trolling, Hell Pizza's official company website swears that this is a completely genuine offer, and as such it also comes with a contractual commitment and responsibility of the chain on the one hand and the consumer on the other.
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So how does it work in the field? Well, that's simpler than it sounds. 666 New Zealand customers and another 666 lucky Australian customers (the choice of number is of course no coincidence, since in Christianity the numerical combination is associated with the devil), who sign up for a campaign called "Afterlife Pay", will be able to provide their personal details and buy pizza. The pizza comes from a menu of more than 20 flavors with unique names, such as "jealousy," "wrath," and "passion." The payment, as stated, will be collected by the network only after their death.
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How do you make sure this happens, you wonder? Well, pizza buyers are asked to sign a legal document in which they undertake to declare in their official will in a real amendment or attached appendix, that they will pay the required amount for the pizza after their death. The chain, for its part, undertakes to honor the agreement and not to collect fines, fees, interest or other and/or additional payments before the agreed date.
The marketing move is also accompanied, of course, by an obvious (and it should be said a little stressful) video uploaded to YouTube. The official campaign video went online on May 25 and has already received around 10000,17 views. Confirmed winners will be informed of their selection by June <>, when they will receive a unique coupon that will allow them to purchase the pizza.
In case you were wondering, this is a type of payment method known as Buy now and pay later - a payment method that is becoming more and more popular in the country (and outside its borders), where the consumer purchases products but pays for them later. The method that has become widespread stems from the consumer culture that has developed in our generation and the cost of living. These constitute a substantial burden on high percentages of the population.
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