Brand Studio for Portsaid
Jeans are an all-time classic. Straight, wide, chupines, dark, light or snowy. They imposed themselves many years ago ceasing to be a fashion to become an inevitable day to day.
The perfect jean exists and is in Portsaid.
Finding the ideal, with the perfect fit, the desired quality can sometimes be tedious, however, when that happens there is no turning back. In this sense, Portsaid jeans have been the preferred choice of denim lovers for more than 5 decades, and this year is no exception. Portsaid presents its new collection of autumn-winter 2023 jeans and consolidates itself in the market being one of the Argentine brands with the widest size curve: 10 sizes, from 34 to 52.
And the latter is not a minor fact since Portsaid has the clear objective of positioning itself as the brand in which Argentine women can find that perfect garment that makes them feel comfortable and safe, but not simply for a matter of size, but also to be fashionable.
This 2023 the denim line includes all trends, styles, and typologies, whether a bootcut, wideleg, straight or baggy; to the washes, which go through all shades of blue, from ultra light blue to the classic navy.
For her part, María Marta Finelli, Product Manager of the brand emphasized: "We want everyone to feel authentic and comfortable with their look, regardless of their style."
However, the current situation of the country often leads us to think more than once if we need a garment or we can do without it. In this regard, another of the characteristics that stand out to the brand is its belief that fashion should be accessible, without sacrificing quality. That's why its price-quality equation is second to none.
We could say that quality, prices, sizes, models and comfort are the keywords that represent Portsaid, however, not everything ends there. Its commitment to the environment is another of its strengths. "Ohnest is the sustainable collection that represents our commitment to caring for the planet. It is a learning path that we have been traveling for several years now; and in which we bet more and more.", says María Marta.
Collection after collection, Portsaid increases its commitment to include new processes that generate less waste, pollution, and noble raw materials in production. A result of this line is Adela jeans, made from recycled cotton.
Catherine Fulop and Oriana Sabatini.
In this new release, Catherine Fulop and Oriana Sabatini are part of the Denim campaign. The choice of the pair is no coincidence, both identify with the values of Portsaid: safe, authentic and above all unique.
Finding the perfect jean is no longer an impossible mission. Learn more on www.portsaid.com.ar/winter/jeans/ or Instagram @portsaidoficial.