By dint of following the host on TV for 35 years, we would almost forget that Thierry Ardisson began his career in advertising. Fifteen years spent developing campaign ideas and slogans that still ring in our ears today. "Lapeyre, there's not two," it's him. "When it's too much, it's Tropico" too.
"Go Wasa," him again. "Ovomaltine is dynamics," he said. Logical therefore to find him in the production and voice-over of The golden age of advertising, broadcast this Friday on France 3. Even if, in his eyes, advertising is no longer what it used to be: "I speak of a golden age because the time was more joyful than today. The ad was interested in people. She wanted to amaze and amaze them. She gave a lot to the people who gave it back to her. Today, advertising is no longer interested in people, so people are no longer interested in advertising. It's as simple as that!
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Also back on June 23 with the second part of his UFO show, "Hôtel du temps", Thierry Ardisson chose to go back in time thanks to special effects and artificial intelligence to meet Coluche. A choice that owes nothing to chance: "Coluche interests me because he is from today! When he talks about pensions or working hours 30 years ago, it's still relevant! It lacks a lot... At the time of the restos du cœur, he became a secular Saint. He left in full glory and left a memory behind, "says the host.
As a fine observer of television, Thierry Ardisson comments for the "Buzz TV" the news of the small screen, including the fine of the Arcom imposed on C8 for the insults uttered by Cyril Hanouna against Anne Hidalgo on the set of "Touche pas à mon poste!". "Arcom is right to sanction. We don't insult people, especially when Anne Hidalgo is not on set. It doesn't happen! But I stop speaking ill of Hanunah. Last time, I said he was a bit vulgar - which is an understatement - and he did an hour of incriminating program against me! So, I say now: "Cyril Hanouna, you are great!"
»The host also returns to the controversy between the Minister of Culture, Rima Abdul-Malak, and the president of Canal+, Maxime Saada on the financing of French cinema. "I support the minister who is courageous and dares to rub shoulders with the powerful Bolloré. When Maxime Saada says that we must be grateful to Canal+ for financing cinema, I say no! When Canal+ was created in 1984, it was Mitterrand who entrusted the frequency to Rousselet, with the obligation to finance French cinema. That was the deal! We must not make believe that Canal+ finances cinema because they are patrons or they are nice: they are obliged to do so, "says Thierry Ardisson.
He also returns to the video of Michel Drucker who announces his return: "TV is a vital need for him. Michel Drucker is heritage, it's the castle of Chambord! In "Hôtel du temps", there is a sequence where Dalida and Coluche ask me about him. I tell them that he almost joined them in the Hotel du Temps but that he cancelled at the last moment. But France 3 wants to cut this passage, I don't know why. Especially since I told this joke to Michel and it made him laugh a lot, "he concludes.
