Peso Pluma strengthens the success of Mexican music with Bizarrap

The Argentine fashion producer, Bizarrap, accustomed to joining his electronic rhythms with successful urban artists from different parts of the map, has put his focus on Mexico for the third time on Wednesday. For his BZRP Music Sessions #55, the producer has had the collaboration of Peso Pluma, the current maximum exponent of the lying corridos. The song is the last of his musical sessions, in which he lays the musical foundations and the guest singers release their lyrics. This time, the rhythms of Mexicans have absorbed the electronic classics of Bizarrap, which have remained in the background during the three minutes of the song.

The verses of the song evoke the lyrics of Peso Pluma, accustomed to talking about moments of hedonism, money and fame: "And they will see us step [go out partying]. Pure thick chain and the plebitas [girls] are from Instagram. Diamantón I carry in my glock [pistol]..." The song, which could be one more of the original repertoire of the Mexican singer, is framed in the exponential success of the corridos tumbados, the musical subgenre that has entered fully to the top of the reference music lists. On this occasion, the electronic bases to which the Argentine producer is accustomed have been in the background, occupying only the last of the three minutes that make up the song.

A year and a half ago, Hassan Kabande (the real name of the Mexican singer) went almost unnoticed in the panorama. The dynamic began to change when he published El Belicón, a corrido characterized by war lyrics and guitar strumming. The warlike overtones are reflected in the session with the shots simulated by the producer, and with that reference to weapons.

Peso Pluma has reached number one on Spotify and Billboard several times with Ella Baila Sola, a song in collaboration with the bandEslabón Armado. Now, the musician from Zapopan (Jalisco) has remarked his name comfortably on the global scene, a fact that is supported by this latest collaboration with Bizarrap. In the lyrics of the song, PesoPluma also recalls the name of Sinaloa, where he is part of his family: "And now I'm going to LA [Los Angeles], pa' Sinaloa I'm going too."

The vision of Gonzalo Julián Conde, Bizarrap, once again takes advantage of the moment to launch the collaborations. In January he published a session with Shakira. The Colombian artist was then living the first moments of her sentimental break with former footballer Gerard Piqué. He laid the base, she, the lyrics: "I understood that it's not my fault to be criticized, I just make music, sorry to splash you." In the last word, he threw the reference to the surname of the athlete with a small pause between syllables "sal" "pique".

It was not an isolated case. Another example was the collaboration with Quevedo, last August, when the Canarian singer was gradually opening up in the panorama. The union materialized in the Quédate (the BZRP Music Sessions Vol. 52), a song that was a resounding success in the charts almost from the first minute. Now, and together with Peso Pluma, the Argentine producer takes advantage of the exponential success of the singer – with several songs at the top of the global charts – and regional Mexican music. The subject did not go unnoticed before leaving. "Compa, this is going to get out of control!", warned the Spotify Mexico account through the networks.

Hassan Kabande's name now joins that of the other two Mexican artists who previously collaborated with Bizarrap, rappers Alemán and Snow Tha Product. Peso Pluma has been in the eye of controversy in Mexico for references to violence and drug trafficking in their songs. An example of this was his concert on the anniversary of Culiacán, in October, in which a giant image of El Chapo was projected while he sang Siempre pendientes. The musician defended since then that his team was not in charge of that projection. "They tried to muddy me there," he said in an interview with businessman Pepe Garza.

The controversy has also marked the subgenre of the Mexican regional. The variant was born in 2019, with the release of Natanael Cano's album Corridos Tumbados. He tried to adapt to the current panorama by mixing the traditional rhythms of corridos with the influences of urban genres such as reggaeton or rap, which set the trend of successes. Peso Pluma defended in an interview with this newspaper that Mexico is giving a golden age in urban music: "We have come to stay [...] We are putting Mexico's name on high."

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