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Senators and deputies unanimously adopt a law against the excesses of influencers

2023-06-01T13:31:24.459Z

Highlights: The French Senate has adopted a bill to regulate the market for social media influencers. Influencers are estimated at 150,000 in France, but the actions of some of them have placed them under fire. The text prohibits, among other things, the promotion of certain practices - cosmetic surgery, therapeutic abstention - and strongly regulates the. This is the end of the "jungle" of influencers, insists Arthur Delaporte, the Socialist Party's leader in the Senate. It also tackles sports betting and gambling.


The text prohibits, among other things, the promotion of certain practices - cosmetic surgery, therapeutic abstention - and strongly regulates the


This is the end of the "jungle" of influencers. After the National Assembly, the Senate unanimously adopted, this Thursday afternoon, a transpartisan bill to regulate this market and fight against the excesses of some stars of social networks.

The Minister Delegate for Small and Medium Enterprises, Trade, Crafts and Tourism, Olivia Grégoire, also welcomed a "precise, ambitious, unprecedented bill in Europe", specifying that a guide of good conduct for influencers will be updated with the conclusions of the text voted on Thursday.

On Wednesday evening, MPs gave a final unanimous green light to the text carried by Arthur Delaporte (Socialist Party) and Stéphane Vojetta (related Renaissance, presidential majority). Influencers are estimated at 150,000 in France, but the actions of some of them have placed them under fire.

" READ ALSO Against the excesses of influencers, scam hunters work behind the scenes

Plaintiffs have launched class actions, a damning study has been published by the Directorate-General for Competition, Consumer Affairs and Fraud Control, and rapper Booba has also played a role of sounding board with his offensives on social networks.

A text "to protect the youngest"

Promotion of dangerous products, accusations of fraud...: pressure has mounted to regulate the market. Because if many influencers have a modest audience, some stars with millions of subscribers can influence consumer behavior, especially young people. "The law of the jungle is over," insisted Arthur Delaporte. The text "will protect consumers, especially the youngest," promised Stéphane Vojetta.

The text proposes to legally define influencers as "natural or legal persons who, for consideration, mobilize their notoriety among their audience" to promote goods and services online. Concretely, it prohibits the promotion of certain practices - cosmetic surgery, therapeutic abstention - and prohibits or strongly regulates the promotion of several medical devices. It recalls the submission to the Evin law and prohibits the promotion of products containing nicotine.

It also tackles sports betting and gambling. Influencers will no longer be able to promote subscriptions to sports predictions, and the promotion of games of chance and money will be limited to platforms that technically prohibit access to video to minors. The penalties for failure to comply will be up to two years in prison and a fine of 300,000 euros.

Source: leparis

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