Habeck's planned heating law is also making waves on social networks. This has now brought Sixt onto the scene. The car rental company advertises the BMW iX with the minister.
Berlin – Economics Minister Robert Habeck (Greens) has caused unrest in Germany with his controversial new heating law. A dispute has also flared up within the traffic light coalition. The reason: In the draft law, Habeck plans to ban the installation of new gas and oil heating systems from next year. Instead, sustainable heating systems are to be preferred – such as Habeck's favoured heat pump.
Sixt: "Even Habeck uses the heat pump"
Habeck's planned heating law is also making waves on social networks. (Archive image) © Christophe Gateau/dpa
The Heating Act is also making waves on social networks – and this has now also brought Sixt onto the scene. The German car rental company is known for picking up on political debates in its advertising. On Thursday, Sixt posted a picture on Twitter showing the all-electric BMW iX and the Minister of Economic Affairs, writing: "Even Habeck is using the heat pump."
The post was met with mixed reactions from users. Many users were enthusiastic and praised the company: "Who is responsible for this? Please promote," someone wrote. Others, on the other hand, apparently do not cope so well with the sight of Habeck on a Sixt poster. "Hopefully no one rents from you anymore," someone complains. Another user wrote: "Even if it's meant to be ironic – as long as this person 'graces' your advertisement, I'll get my rental cars from AVIS."
Sixt takes aim at climate activists of the "last generation"
Sixt should be used to the emotional reactions. Only recently, the car rental company took aim at the climate activists of the "last generation" in its advertising. For an action in Berlin, they had glued themselves to Sixt rental cars, among other things. As a result, the car rental company published a post – again with the BMW iX – and wrote with a swipe at the activists: "Sticks to the road. And it doesn't bother anyone."