Sales in most European countries begin at the start of July. They usually last until the beginning to mid-August, when the last few days are less recommended, since the stock that remains is usually limited and the number of tourists in August increases significantly. So it may be less pleasant to go on a shopping spree and look for bargains among the crowds.
It is important to note that in each country the date changes, in Germany, for example, sales start at the beginning of July, while in Italy, the dates vary by province. The busiest hours are at noon and in the evening, so it is recommended to arrive at the stores in the early morning, when they open, in order to enjoy less crowded and more organized stores.
Another advantage of shopping on July sales is, of course, airfares and hotels that are significantly cheaper than in August, which can save quite a bit more money.
Tips that will save you money
In many European countries, as a tourist, you have the option of receiving tax refunds. In order to enjoy them, you sometimes have to present a passport and buy a certain amount at the same store. In Spain the refund starts from the first euro, in England there are no tax refunds and in Greece only from 50 euros, so it varies between countries.
Some countries will ask you to show the goods you purchased when you refund taxes, so it's important to keep it by your side when you do the process in a country that requires it.
In some countries, such as Germany, for example, it is also possible to refund taxes at points within the country and not wait for the airport. It's important to remember that Global Blue, the company through which tax refunds are made, closes branches at some airports relatively early, so it's important to check when they close at your destination and make sure you're at the airport during that time.
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