The new golden age of lipstick

2023-06-05T13:32:38.704Z

Highlights: Dior's Rouge Premier lipstick costs 550 euros. The porcelain tube is silkscreened with the iconic toile de Jouy motif of the house. "It took us nearly five years to develop it, fifteen steps and fifty craftsmen," says Charles Bernardaud, director of operations at the Porcelain factory. "Ceramic is an extremely difficult material to work with, so this is the first time that a tube of lipstick has been made," insists Bernardaud. "In order for the elements to "fit together" the... You still have 75% to discover.

For more and more high-end brands, the lipstick is moving from disposable consumer goods to sustainable luxuries.

Count 550 euros for this Rouge Premier labeled "haute couture makeup" by Dior, merging, as for fashion, know-how and craftsmanship. Either a red hibiscus skincare formula from Burkina Faso, colors lit with 24-carat gold microparticles and a porcelain tube made by Bernardaud, silkscreened with the iconic toile de Jouy motif of the house, here in its gray Dior version.

Much more than just packaging, it is he who would make all the difference: "Ceramic is an extremely difficult material to work with, so this is the first time that a tube of lipstick has been made," insists Charles Bernardaud, director of operations at the porcelain factory. It took us nearly five years to develop it, fifteen steps and fifty craftsmen. Because between the realization and the final result, the succession of firing at very high temperatures can deform and retract the dough. In order for the elements to "fit together" the...

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Source: lefigaro

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