Following the decline of the Turkish lira, there has been great demand from Israeli consumers to purchase items of international brands through shipping companies, and Zara is the leading brand among them. For example, a linen dress that costs NIS 233 in Zara Turkey costs NIS 329 in Israel – a difference of 41.2%. A top that costs NIS 268 in Turkey costs NIS 399 in Israel – a difference of 48.8%.
However, it should be noted that when Israeli consumers order items online to Israel, they have to pay shipping fees that are added to the cost, and if the item costs more than $75, there is an additional VAT. These discounts will be deepened soon. USHOPS notes that Turkey is about to celebrate the summer with extra-large sales, which give up to 60% off fashion collections. As every year, these sales will likely take place from June 21.
In addition, the Turkish lira has been declining in recent months, which plays in favor of the Israeli consumer, with a basket that can reach 1,500 liras without exceeding the Israeli tax limit of $75. The Israeli customer benefits twice: both from the large discounts on fashion items and from the price differences between Israel and Turkey, which reach savings of 40% or even more on the same items that are on sale in Israel as well.
According to Alex Strodowski, CEO of USHOPS, "We are feeling the growth in all our logistics centers. This year we will continue to expand to additional countries to give customers and the public the opportunity to shop from anywhere in the world. We recently opened a new address in the Netherlands, within the European Union, so that all of Europe is open and more news is on the way. In addition, we decided to provide a response to the cost of living and the increase in prices in the market, and to embark on a message of significantly lowering shipping prices."
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